subject: Print Marketing: It Still Works [print this page] It's amazing how advancement in the market has brought dramatic changes in the business industry. Over the years, business operation has gone from being too simple to somewhat intricate yet remarkably easy and high-tech. From manual bookkeeping and inventory recording to advertising campaigns, business has never been easy and profitable.
Ask business owners today and they would all tell you that marketing a business is much varied and straightforward these days. With the marketing options the internet provides, running a business is exceptionally hassle-free. Such trend is encouraging people to jump ship and take advantage of the benefits of social media, online marketing and other web-based alternatives.
But as swaying as these alternatives are, many experts still advice to patronize the traditional marketing options. This includes using catalogs, posters, and brochure printing to promote products and services. Today, traditional marketing is still a good way to make a lot of sales and profit.
Contrary to popular belief, traditional media is still very much profitable. If you know about the fundamentals of marketing, you know for a fact that the conventional method of promoting a business is still among the best option to marketing these days. The only problem is barely a few people know how to produce a marketing material that echoes the goals of the business, offers clear benefits, and entices customers to make a positive action. What many business owners do is they take their marketing campaign to the Internet. The result is the same material coated with lots of multimedia, but still ineffective and unconvincing.
This shouldn't be the case. If you know the marketing fundamentals, then you will be able to create an effective marketing material both online and offline. Among these marketing fundamentals are giving the right offer with a definite call to action to the right market.
Just take a look at the ads placed in directories or newspaper. Have you ever noticed those ads of individuals looking for dates or personal escorts? Often, the ad simply consists of words with a simple message. A classic example is: "woman seeking for a man to accompany her on an all expense paid trip to New York for one week. Must be 40-50 years old. Call 222-2222." The ad is simple and straight to the point. No fancy graphics or elaborate promises. Chances are this woman would receive a hundred phone calls just on the first day of the ad.
This is something that every marketing material should have or rather every business should apply. They should display the basic yet powerful marketing fundamentals. The ad was definite: a man, 40-50 years old. The benefit was clearly provided: an all expense paid trip to New York. A clear call to action: call 222-2222.
The ad is mind-bogglingly simple yet gets the most number of responsesa clear-cut example of simplicity triumphing over complex ads. Unfortunately, today's businesses are shrouded with too many details and design making it difficult for people to get the right message. Keep in mind that you only have a few seconds to get people's attention, so you need to make the most of it.
As most experts say, keep everything simple. So the next time you create a brochure or poster, make sure you put the basic fundamentals of marketing in them. It's best to talk with your poster or brochure printer to determine the way to create a material that actually creates sales and profit.
