subject: Rexair Llc [print this page] www.rainbowsystem.com/ www.rainbowsystem.com/
Rexair LLC is an American manufacturer of Home Cleaning Systems and is currently based in Troy, Michigan. Rexair is predominately known for their production and marketing of vacuum cleaners.
Along with its corporate headquarters in Troy, Rexair also has manufacturing facilities in Cadillac, Michigan and Toledo, Ohio.
History
The company was founded in 1929 by John W. Newcombe, who marketed a bagless vacuum cleaner. In 1936, the company introduced a vacuum cleaner with a water filtration system, a feature that would become the focus of Rexair's marketing, also renamed as the Rainbow. The "Rainbow" series of home cleaning systems was introduced in 1955 and became the company's flagship product, which it remains to this day.
In 1959, the company was purchased by businessman J.V. (Sandy) Sanders, who restructured the company to focus on direct marketing of their products via independently owned distributors. This system, known as "The Rainbow Opportunity", still remains to this date. Direct marketing of vacuum cleaners is often associated with unsolicited door-to-door sales. Rexair's independent distributors and their independent dealers use direct marketing techniques such as door to door lead generation, the use of referral gathering, and trade and home shows to get majority of their leads. Once a lead(name and contact information of prospect) is generated then the salespeople will attempt to contact this lead to schedule an appointment to show the Rainbow Vacuum Cleaner. A prospect is offered a gift for their time and no purchase of the Rainbow is necessary. Rexair teaches sales and marketing techniques through corporate distributor developers and through training seminars. The CEO Paul Vidovich and his staff also travel the world educating distributors on becoming more successful in the Rainbow business. Rexair manufactures sales promotional tools and sells them to their independent distributors. The main promotional tool they advocate is "Talent Scouting" which is recruiting another salesperson to join an organization. The recruiter can make money off the people they recruit similar to multi-level marketing strategies.
During its 80 year history, Rexair has only manufactured 9 models of the Rainbow.
