subject: Popunder Ads - Effective Mass branding Solutions [print this page] US is considered as the fastest growing popunder market in the whole world and it is becoming an online media branding solution. Popunder market is gaining attention among people and it is considered as most excellent media approach to drive web traffic. The online advertising models like CPM and CPV are more focused for popunder traffic. It is the perfect way to drive potential customers towards website. People in US are more addicted to online purchasing and of course it is the best way to shop online. There is no need to go outside of the home for purchasing purposes and hence popunder traffic plays crucial role in generating more traffic to any business website. It is the fact that popunder advertising is a great boom in the next upcoming years and this industry is really going to grow.
Popunder traffic is on the rise in while festive seasons and several people look for online shopping for their convenience and of course to get great deals. It is considered as the best online media branding solution because it can leads to great traffic towards traffic due to its effective ways of attracting traffic. So, it can be said that popunders is amongst the perfect way to drive potential traffic towards website.
CPM, short for cost-per-thousand impressions, is an online marketing strategy used to increase web traffic. Even if cost-per-click (CPC) method enjoys more popularity, CPM has been seen to be more cost-effective compared to CPC. This type of advertising uses visual, audio as well as print media as a platform. It is mainly aimed at specific category of people, say women or students.
The goal of CPM depends on the company, some want to increase traffic to their website while others aim at converting potential clients into actual buyers. CPM advertising may be in the form of text links, banner-ads, email and so on, and is chargeable per thousand impressions or views. In this method your ad is place on different websites targeting a specific audience. This may be based on the product you are selling or type of content or information on your website.
CPM is an effective branding solution, as your ad is strategically placed on websites offering related products. Here you choose websites offering services or products related to the content on your website or product you are offering. For instance, an IT related website can carry an ad highlighting the features of a laptop. This form of advertising ensures that only those genuinely interested in your offer visit your website, rather than advertising the product to general public.
Popunders are small windows which appear behind the current screen that the user is browsing. Popunders are more effective as they do not intrude in the user's interest in viewing the contents of the page. When the viewer closes the current window, the popunder would get displayed showing the advertisements. When the user sees a window of a branded website, the attention would be keen on it.Few of the branded companies showing relevant ad links in the popunder window are Yahoo, NYTimes, TripAdvisor, Orbitz and many more. It is one of the cheapest methods of advertising with efficiency. In the World Wide Web, 70% of the US based web stores target the US audience. There are so many companies available online that can provide service in terms of making popunders for websites to increase traffic. DotCom is one such company and along with that is Xapads. They take reasonable amount for rendering this service. When the user is making a search on the Google, based on the keywords specified by the user, the popunder is displayed matching the user category. Once the pop under is clicked, the user is linked to the website. In this manner one can utilize brand name with pop under facility and increase the network traffic.
Popunders can increase the web traffic on a website at a considerable cheaper rate compared to the other forms of advertising. Buying popunder web traffic is a definitely a mass branding solution but there are certain things that we need to work upon before buying the popunder web traffic. The website on which the popunder is displayed should have huge traffic and display quality content. Some of the websites shoot up the popunders on the screen that user gets annoyed and without even looking at the window, the popunders are shut down. It would be a waste of money then. One has to consider the price as well. It varies from company to company. The standard price for the making of popunders varies between $1 to $15 CPM. One other factor to be considered is the target audience. "Is the website showing contents related to the target audience?" is the question you need to ask yourself before agreeing upon the website. Popunders traffic can increase the awareness of the company's brand among the users and hence is considered ideal for a branding solution. The users accessing the websites through the popunders can be considered to be keen on products or information in the website.