subject: Content is King And So Are Links [print this page] With all the talk of search engine optimization, PPC campaigns, the importance of rich content, and other marketing strategies, what it all comes down to are links pointing to your web pages. Yes, SEO and rich content is necessary, content is king and so are links.
It has been proven time and time again web pages that have longevity on the web and a tremendous number of links rank higher in the search engines. It goes without saying that if you have been around the internet block a few times, and have developed an online presence, it is easier to get links. What about the newcomer? How does someone just starting out get links for their website?
Press Releases
If you have just launched a new business, this is newsworthy information, so send it out in a press release. There are a number of free press release submission sites as well as paid sites. When you submit a press release and it is picked up, the link to your company will be mentioned, which not only means exposure, but also a link pointing back to your website.
Directory Submission
There is a recent overcrowding of directory submission sites, so you have to know which ones you should submit to. While the main directories such as Google and Yahoo!Directory are at the forefront, there is also DMOZ, Best of the Web, and many others to consider. If you do a quick search for directory submission sites you will see that submission sites are plentiful and while some of them are just starting out and don't have many submissions, this would be a great time to get your website listed before they grow and start charging for what you can get for free today.
Starting a Blog
If you have a blog for your business or are thinking of one, this is a great way to get links. If your content is compelling, others will often link back to you, for that reason alone. Once you create a couple of links, others will follow because you have information worth sharing. Many internet marketers have seen tremendous growth in business just from blog posting, so if you don't have a blog, consider starting one.
Local Organizations and Charities
If you participate in charity events or local organizations, consider asking them to link to your website. If you deal with any local businesses regularly, find out if they have a website and ask them to link to your website. These could be places that you frequent, like a local printer or where you get your business supplies from.
When you start building links remember you only want quality links. This means that you want links from web pages that are relevant to your business. The value of the websites you link to holds a lot of weight with the search engines and just having numerous links with no relevancy will not necessarily help your rankings.
