subject: Some Usefull tips on pay per click PPC promotions [print this page] PPC may be very expensive and even wasteful if you bid on any term that comes out of the top of your head.
People do not necessarily think the way you do, and may use other search queries to find what you offer. Use Wordtracker or some of the other keyword tools available to pinpoint relevant keyword. The Pandia SEO Gateway has a list of keyword tools.
If you usepay per click search engines, chances are that you are trying to get visitors to buy goods or services at your site, or that you are looking for visitors that will come back repeatedly. You do not want to waste money on people that are not interested in what your site has to offer.
Hence, you should not bid for the expensive term "car" if your site is selling miniature model T-Fords. You do not want want to pay for visitors looking for a full size vehicle.
A lot of searchers are looking for information only. You may obviously try to get some of them to buy your goods if you provide information relevant to their field of interest, but if you want totarget your campaign towards payingcustomers only, include words like "buy" or "offering" in the page description. People looking for free information or goods will look elsewhere.
As long as youpay for click-throughs only(and not ad views), you may bid for as manyvariants of potential search queriesas possible.Rare keyword phrasesare much more cheaper than themost popular queries. Moreover, they are often more targeted, meaning that the searcher is more likely to find what he or she is looking for.
Do not necessarily go for the number one spot. Some people click on the top spot automatically, even if it clearly does not provide the information they are looking for. The conversion rate for the number 2 and 3 spots, i.e. the number ofactual buyers per click-through, may be higher.
If you arebidding on Yahoo! Search Marketing(formerly known as Overture), you must be in the top 3 to get listed on the first page of results on themajor search portals. Note, however, that the US Yahoo! portal, will list new Yahoo! Search Marketing results on the second page of listings, meaning that you may get somevaluable trafficfrom that directory, even if you do not reach the top spot. And those positions are more inexpensive.
If you bid on a lot of terms for several sites, you should consider buying some of thepay-per-click toolsavailable (see above).
Remember that aPPC listing is a text ad. As for all ads, good copy sells. Make yoursite description enticing. Remember though, that aPPC search engine like Overturewill not acceptfalse advertising or pure hype.
People do not necessarily think the way you do, and may use other search queries to find what you offer. UseWordtracker or some of the other keyword tools available topinpointrelevant keyword. ThePandia SEO Gatewayhas alist of keyword tools.
