subject: How To Turn Your Site From A Post-it Note Into Superglue [print this page] All we seem to hear is traffic, traffic, traffic. On the surface you'd think we're all desperate to get into long commutes on the freeway! But the real question is, if you've got the traffic, what are your visitors doing? How sticky is your website? When people visit your site, do they simply see one big advertisement, or do you give them a reason to stick around and find out more? If they aren't sticking then you're not doing your job well enough. Information really does rule online, and if you haven't got what they're looking for, they're going to leave.
Maybe you've currently got Post-It note traffic, meaning that your visitors seem to be leaving just as quickly as they arrive. Although this might look great on the surface, do you have any sales? This is where the SuperGlue comes in. This is the kind of traffic that you aren't going to get from cheap additions to your website. It only comes from real, valuable content. Here are a few important SuperGlue techniques:
Free Advice:
You can provide advice for free in a number of ways. One example is to list articles that visitors to your site should check out. Don't just fill it with the kind of thing they can find anywhere else. Instead list fresh material that really adds something to your visitor's stay. There is little that can beat this technique in terms of making the traffic stick. By providing information for free, you'll be showing your visitors that you know what you're talking about, building up confidence, and eventually leading onto the sale.
Learning Tools:
You also need to provide your visitors with more ways to learn, whether this be through forums, books, eBooks, software or anything else. Keep your content constantly changing and your visitors will come back to see what's new.
Newsletters:
Yes, the newsletter. The number one tool for bring your visitors back to your site. If your aren't capturing them the first time with a free opt-in newsletter, then you have to keep going out and finding them. That's very expensive. Your newsletter is a forever link to your clients and prospects.
The Treasure Hunt:
Yep, I'm talking a contest in which you give away something free. However, this contest works a little different. By placing a small graphic in different parts of your site weekly, ask the visitors to find it and then enter the contest by telling you where the graphic is located. What does this do? It persuades your visitor to play a game and in the process takes them through your site. While they are looking, they are learning about you.
See, it's not hard to add a little SuperGlue to your Post-It Note website and get those visitors to stick around long enough to actually buy!
