subject: Internet Marketing For A Small Business [print this page] When you're marketing a small business on the internet, you're going to have limited resources; there is no question about that. You're likely to have limited time and money, but given the option, almost all small business owners do have more time than money. That is why choosing options for promoting a business online which might require time, but are cost effective are often the best choice. One of the best examples of this type of promotion is an economical search engine optimization campaign.
Search engine optimization doesn't need to be expensive at all. In fact, other than your investment of time, it can actually be free. The benefits that it brings though are very real, and your business might start showing immediate financial improvement if you dedicate enough time to the free and easy search engine optimization techniques which work best.
One of the most economical ways to start improving the way that your site ranks in the search engines is simply to go through your site and to optimize each page for the keywords you are targeting. Be sure to use the keywords for that page in the important parts of the page, such as headings and titles. Also, use internal linking to your advantage by using keyword rich anchor text to internally link to specific pages, as this will help your rankings as well.
The next thing that you can do to get your site to rank better in the engines is to start building links back to your site. The easiest and cheapest way to do this, for the beginner, is to start creating content that you can submit to sites, while being sure to include a link back to your own site. Google counts back links pointing to your site for a great deal. Doing something simple like writing an article, submitting it for syndication, and then including a link to your site in your author resource box can greatly help improve your rankings.
There are also other things that you can do which can actually improve your search engine results which require even less effort. For instance, ensuring that each page in your site has a title which is using appropriate keywords can aid in your rankings. Although Meta tags don't hold as much value as they once did, ensuring that images are appropriately tagged can help your images rank in image search. These tricks take very little time, but can drive considerable traffic to your site.
