subject: The Errors Usually Made With Adwords [print this page] Not planning properly or thinking about things clearly is a good way to lose money with Adwords, however. You're about to learn about the common Adwords mistakes you'll want to refrain from making.
Adwords affords you various choices for creating optimized campaigns that earn a profit. But people fail to see through them and end up not using them.
One of these choices is phrase matching that you'll definitely want to use. You may either match your keywords using a broad, exact or phrase match. The tool is already set on broad match but you'll want to change it. Broadly matched keywords aren't targeted in any way. So always try to go with the phrase match, or even better, exact match. The more targeted your keywords are, the more targeted your traffic will be. This is something that many AdWords beginners ignore because they think they'll get less traffic with the targeted match, when it's the other way around. When it comes to Adwords mistakes, another big one is using only a single ad group. Google didn't just give you the option to have more ad groups for nothing. You should ensure that your ads have keywords that are related to each other in a single ad group. You will find that it's much easier this way and you'll also be able to get the audience you're trying for. You will be able to handle your campaign better and you'll also be able to report on the success of your ads so that you can tweak them according to how well they do. It's simply a great way to separate your traffic so that you get a much higher conversion rate.
It's a mistake to create one ad and depend on it to give you results. You might have the best copywriting skills in the world but still you will have to create multiple ads so that you can rotate them as the traffic rolls in. This gives you the freedom to discover the best converting ad and get rid of the campaigns that are losing you money. If you can change your ads accordingly, you'll get better results. You will also be able to use testing to see which of your ads work in which markets.
If you want to succeed with your ad campaigns, you need to avoid the blunders you just learned about. It's easy to blow off all your money on one single AdWords campaign, but it's difficult to take that same money and spread it out between different campaigns to generate profits. So be wise in your decisions.
