subject: Making Your Seo Efforts Pay-off [print this page] Search engine optimisation (SEO) is important for any website. Indeed, people who know about it inevitably conduct some form of SEO initiatives according to their knowledge, skills, and budget. Unfortunately, their efforts don't always count. This is because instead of concentrating on getting high-quality links, they sometimes acquire low-quality ones that are easy to get and perpetuate.
Some examples of high-quality links include domain names that end with .edu or .org extensions. Links that come from highly popular websites with significant PageRank also gives credence to your website. It makes the content seem more credible. By getting these kinds of links, you give more "authority" to your website.
On the contrary, there are also other forms of links; these are usually the types of links that can be acquired by submitting user-generated content. For example, including your link in forum signatures, blog comments, and reviews may be beneficial, but it is not as weighty as getting it from sites that have built significant "authority" on the World Wide Web.
To put it simply, a hundred links from forum signatures may be of equal weight to one link you derive from an .edu site. The algorithms that are used by search engines are not exactly known but this is the concept they utilise. If you want to build your site's popularity and increase your search engine ranking, concentrate more on sending link requests, guest postings, and link exchange. This will pay off over the long-term.
Below are some tactics that can help you accomplish this goal:
Be clear on your request - when you send a link request, be straightforward in your suggestion. It is important to make it easy for other webmasters to add your link as well. For example, include the link code or the exact URL in the request.
Internal linking - when you upload a new blog post, for instance, you can link to an older article. This will improve the "findability" of your archive pages. Ensure that the page you link to is related to the present article.
Do interviews - bagging an interview with a renowned expert in your niche is sure to help with your ranking. If possible, include a video as well.
Offer incentives - most people need incentives to act so offer it to them. many webmasters found that offering to link back is certainly effective. A contest that rewards people who link most to your site may also be helpful.
A lot of strategies out there you can use to get links. Even when results are not obvious at first, don't give up because you are building the foundations for the future.
