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subject: Website Design - Setting Up An Ecommerce Jewellery Store [print this page]


The website design and development should aim to create an effective marketing and information tool to current and potential customers through the delivery of enhanced website design, information and functionality.

Website Design & Development

As a company selling Jewellery the website design should focus on a graphic-rich design, with clever use of technology to provide a dynamic, energetic, informative and clean interface.

Use the website design to provide an interactive view of the product range that allows the user click through a selection of products giving a good feel for the product range

Display a slide show of the range of product styles available on the website

Encourage site visitors to call with their enquires and to discuss their requirements by well placed invitations to make contact on the website design

Website Design - Key website Design Criteria

Be easy to use, with a clear site structure

Be professional, distinctive and build the brand of the client online.

Be fast to download and easy to use

Be highly readable in terms of page-lengths, and easy to print out

Be easy for search engines to explore and classify (in order to make your site more prominent and easy to find)

Take Action

Feature the options to encourage the site visitor to take action on the website will provide opportunities to gather sales leads and speak with potential clients using the website design e.g.:

Phone Now

Send us your product query

Call Me (have the site visitor fill out their details and indicate their area of interest for a call back)

Order Now

by: NiceOne Ltd




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