subject: Promotional Products Help Create A Buzz About Your Company [print this page] New venture capitalists as well as seasoned managers know that one of the easiest ways too create buzz for a new company or just for a new product or service is to distribute merchandise. Gifts with company logos or brand names create recall in the minds of consumers in a way that advertisements in newspapers and magazines never can. As the saying goes, todays newspaper will be lying in tomorrows dustbins. An actual physical object like a keychain or a bottle opener or even something really simple like a pen is a keepsake in a way that a newspaper or magazine can never be.
It is also a lot more cost effective to distribute or give away promotional items than to take on the prohibitive costs of taking out adverts in print media or the even greater costs of shooting ad films and buying airtime to show them to consumers. Merchandise is much easier to source and can be distributed first hand and garners instant feedback from the people it is given to. They are also talking point because other people see the merchandise being used and often ask where it was got from and the company that was distributing it.
Promotional products arent just for customers, clients and potential buyers either. They make great gifts for employees too for morale building purposes, to create team spirit or just a sense of affinity for the company or project that they are working on. Many employees hold on to mugs and other memorabilia long after projects are over or jobs have been left. Some enthusiasts even go so far as to make a hobby of collection these little items and a healthy industry has now sprouted up around the collection of promotional merchandise that is rare or hard to find.
These days there is a plethora of well-made durable and easily available merchandise available from a wide number of online retailers for all your promotional requirements. From the smallest and cheapest little disposable ball point pens and trinkets to the most expensive electronics with silk screened logos of your company, there is an item to suit every budget and for every type of promotional need.
