subject: 5 Tips On How You Can Write Search Engine Optimized Content [print this page] So youve got a concept for an article that contains some nice info and a fresh standpoint. An article like this can get you attention from the big names in your industry. The problem is, without good search engine optimization, that article may just sink to the depths of the Internet to lurch in obscurity. How do you get your great matter viewed by thousands upon thousands of net users? Here are some tips:
* Go Easy On Keywords: This may seem counter intuitive, but it follows the logic of search engines. If you stuff a lot of key words into your content, you run the danger of search engines thinking your matter is just spam. Use your keywords naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines like Google are only in business because they offer users with related results, and their methods of search have evolved to determine how to catalog good, beneficial content, so why go against it?
* Keep On Topic: If your content could make a logical leap from dinosaurs to robots, then that is good for one page. If not, separate different subjects onto different pages. By focusing on a particular topic and a handful of keywords per page on your web site, you up the chances of that particular page ranking on search engines. Bear in mind: search engines catalog each page separately, not your site as a whole. Utilize this to your benefit to pull in visitors searching for very specific content.
* Use Pictures: The Net is a visual medium, and people respond well to images that complement your content. Ensure that the images are not too big (to avoid long load times for viewers using slower Net connections), and make sure to make use of the ALT tags of the image. These tags are part of your sites code that describes your pictures. The viewer doesnt see them, but search engines do, so this could assist to drive additional visitors.
* Check Your Spelling: There are a segment of search engine optimizers that consider that intentionally using misspelled words would help you rank in searches where the user misspells the search term. This doesnt make sense. When you key in a misspelling in Google and other search engines, they print above the results Did you mean? The number of people that would continue to browse search results from a misspelled search versus those that will either search again with the correct spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your web site is littered with misspellings.
