subject: Improving Roi With Media In-store [print this page] In-store media, such as digital signage solutions, music, radio or visual networks and printed POS, leaflets or magazines in-store is proving a successful way for retailers to invest in their customers instore experience.
In the current economic climate we are constantly reading about liquidations, poor sales margins, and reduced purchases but Retail Media offers a positive solution for store retailers. By targeting customers at the point of sale you have a greater influence over their decision making.
Mood Media, a leading global retail media solutions provider for trademarks and brands the world over, discussions their experiences in the market today. Tibor Kovari, Managing Director for the UK says, during a cost conscious time, retailers are increasingly looking for real return on any investments they make.
Brands invest heavily on traditional above the line media, such as TV, outdoor advertising, sponsorship, online advertising and radio each year. Mood Media advises that now is a good time to look at this expenditure; to start to challenge the usual marketing spend and to think about reinvesting where sales can really be impacted, at the point of sale in-store.
With ambient advertising retailers can create an entertaining shopping experience which will increase a shoppers length of visit, strengthen their store brand image and ultimately see more spend at the tills.
To generate additional income many store owners are turning to retail media networks by using retail digital signage. Digital signage uses motion graphics to amuse, promote and speak to store visitors to enhance your brand store wide and store network wide. Significant returns can be created by advertising across traditional marketing networks and by enhancing in store marketing and in store ambience.
Mood Media's UK advertising partner, ABC Media investigated and found that sales uplift can improve by 25% by using campaigns throughout in-store networks.
Studies conducted show that your store environment can heavily impact on your brand. Sensory marketing using background music from dmx music or alcas and even scent marketing communicate with your customers on a non verbal level subtly altering how a customer behaves in your store.
Many of Mood Media's customers consider retail media as an opportunity worth exploring, specifically digital networks and in store advertising. Promoters themselves are also eager to market their products in-store. In-store media has a lot of value to add to the retail market.
Mood Media works with brands such as the Co-operative Group, HMV and Marks & Spencer. International brands include Volkswagen, Vodafone, ING Bank and many more.
