subject: Should I Hire A Patent Marketing Firm? [print this page] Several companies are present in the business marketplace that earn their living through helping inventors acquire and license patents on their inventions. These technology promo businesses offer a seemingly fabulous list of expert services supplied to inventors for a charge.
The products and services of patent legal professionals are nearly always less hazardous for inventors, as lawyers risk losing their Bar license and reputation for not working ethically - a weakness technology marketing firms do not have. The services offered by innovation marketing and advertising businesses are not very different from those offered by most California patent attorneys, except that they often charge outlandish fees for simple tasks.
For example, many innovation marketing and advertising corporations claim patent researching in their considerable list of expert services included in your "package." Anyone with a computer can execute a patent lookup for free, either in the U.S. or internationally through the United States Patent and Trademark Office (USPTO) or the World International Property Organization (WIPO) online databases.
Invention promo corporations also offer to help you obtain your patent, but charge huge fees on top of the standard patent application fees. In many cases, if a patent application takes longer than expected, they might demand you to prolong your contract for their expert services. Trusted patent attorneys know that proper filing and well constructed applications often make it through the application process more quickly than improperly prepared documents, saving you time and money.
Technology marketing and advertising businesses prey on 3 main emotions: avarice, shame and fear. They advertise that with the help of their solutions, they will help you make millions with your innovation.
Most inventors don't just invent things for the fun of it, they are usually looking to make a profit, and the invention marketing companies proclaim loud and clear that your innovation could be the next million-dollar item.
Shame is another intimidation component technology promo companies use to guilt inventors into either paying more money or to keep them quiet about being ripped off. No one wants to say that that their remarkable technology wasn't a success, so they'll keep quiet about the thousands of dollars they sunk into using a scam-artist invention promotional firm.
Fear is the third tactic that technology promotional firms use to keep their ripped off customers quiet about their solutions. Many consumers who have posted complaints online have found themselves on the wrong end of a frivolous lawsuit from the invention marketing and advertising business they were complaining about. These lawsuits are just scare tactics - and if you find yourself faced with such an issue, patent law firms can help you.
