subject: Web Design Colours [print this page] If you are a company in Milton Keynes considering revamping your website one of the less considered aspects is the colour combinations your elect to use. While the content and images you will choose provide the meaning and information behind your site, the colours you choose will influence the mood.
Articles, blogs and slideshows are the language of your site but the colours and tones you select give your site its mood, its body language. This is where you can convince customers who visit your site of its honesty, trustworthiness and integrity simply by selecting clever colour combinations.
The wrong choice of colours can be disastrous for your site as colours evoke feelings and appeal to our basic instincts. When you consider most sites have 10 seconds to make an impression you need to employ all the tricks in the book.
Greens and whites are the best for giving off a feeling of calm, serenity; they are symbols of fertility and purity. Reds are active, violent and passionate colours views become active in their presence and heart rates have been known to rise.
Blue is a good colour for conveying a feeling friendliness and trust, a cool and calming colour. Not a good colour to use with red as they jar each other. Yellow is the brightest colour in the pallet, more intense even than white, normally associated with spirituality i should be used with care. It makes a nice colour for logo or points of interest.
Orange is the colour of finance; its use can influence feelings concerning money and prices. Orange acts as a reassuring colour, used to convince of value for money.
Context is also important; certain colours have a natural, homely feel, greens, browns and creams. If you wish to convey technology black, grey and silver are the best, while healthy, pure environments work best with greens, blues and whites.
Careful use of colour combinations and context make it certain that you will reinforce your company's message and brand. Introducing two opposing colours and you will create a feeling of discord, mistrust and worry.
