subject: Custom Postcards Make Great Invitations [print this page] Postcards have been around for generations, giving a glimpse of life at the beach, or some other tourist location as a way of marking where you've been in life. Businesses have found the value of postcards by using them to reach out to their customers and potential clients with information, pictures about their products and even as humorous attention getters to cause people to think of them or their products at some point in time in the future. But what does that actually mean a postcard is?
If you stop and look at the purpose of a postcard, the main purpose is as an invitation. It's an invitation to look at a product, it's an invitation to come to a booth or a place of business, it's an invitation to look at the card for whatever reason. But the overall intent of a postcard is to be an invitation. How exactly can you use them as invitations?
First, plan exactly what you want the invitation to say. What you're being invited to is the main function of a postcard. From invitations to events at large arenas to scheduled office visits or trying out a new product, postcards are the perfect solution. Having that reason stand out, either on the "show" side or as the banner for the information side, letting people know what they're being invited to is of primary importance.
Next is the when. If the invitation is being used as the actual invitation, providing the date and time of the event is necessary. While not as formal as a full blown invitation card with RSVP notes and other trappings, a postcard makes a very effective way to set a time and date as well as the location for an event.
If a specific time in not available such as a chance to try out a new product, postcards can still be a great way to get information about the product to the customer. This kind of encouragement enables the customer to still have that "event" type of presentation to them, and also have the open-ended time-frame that allows them to choose when to take advantage of your products or services.
Postcards have quite a lot of value as an invitation. Using postcards to reach out to potential clients or customers you haven't seen in a while can be quick and easy. Take advantage of postcards for your invitation needs today.
