subject: Nanfeng Citrus Industry [print this page] China's Famous Brand Nanfeng Orange citrus varieties in order to thin the nuclear small, juicy-based slag, sweet and sour taste buds unique flavor, fragrance surplus room and famous, as a place in Jiangxi Province to develop local varieties. Nanfeng County cultivated 1,300 years of history Nanfeng Orange is the origin and the main producing areas Nanfeng citrus, citrus products for the Chinese production base counties and "China's township Nanfeng Orange," but Nanfeng Orange's development process is a few off several. In recent years, South Fengxian thoroughly implement the party's principles and policies in agriculture, science and decision-making, and actively promote the industrial development of Nanfeng Orange, in the construction of bases, the formation of leading enterprises and exert efforts to invigorate circulation, in adjusting the agricultural structure, develop the rural economy and increasing farmers income is spent on efforts to promote Nanfeng citrus industry made significant progress. Nanfeng citrus industry has become the leading industry of agriculture, Nan Fung, Nan Fung county economy's pillar industry, the county Nanfeng citrus cultivation area of more than 30 million mu, annual output of more than 20 million tons, production value of nearly 4 billion yuan, more than county grain output, income of the farmers Nanfeng County 1 / 3 and revenue of 1 / 4 from Nanfeng citrus industry. At the same time greatly boosted the great development of relevant industries, and development momentum has continued to rise.
Citrus from the domestic and international situation analysis, Nanfeng Orange is still a huge market potential. Cultivation of citrus around the world more than 80 countries have the world's citrus area has reached 1.2 million mu, with its output for the first fruits, citrus international annual trade volume of 65 billion dollars. China ranks first in the world citrus area (18%), reaching more than 2200 mu, output ranks third (10.8%), about 930 million tons. Basic nutritional needs of the human body to maintain per capita consumption of fruit should be 70-80 kg, citrus fruit and products are generally accounted for 20-30% of the total consumption of their products, that is, per capita consumption of citrus should be 15-20 kg. Citrus sales huge market.
One, on the domestic market, China's per capita consumption of approximately 5.3 kilograms of citrus. China's citrus production and sales model is the production of the North South, sale, there are 13 provinces in the north do not produce oranges, the South has eight citrus-producing areas of the per capita amounted to see this indicator require substantial redeployment of citrus products to meet the local consumer demand, the market has great potential. Also Hong Kong and Macao Special Administrative Region is a non-citrus producing areas, the per capita consumption is about 8-9 kg of oranges a year of fresh citrus products sold about 5 million tons, essentially imported products, as long as China's citrus products to further improve the quality of , a balanced market, is fully able to take a larger share of this market.
According to the State Development Planning Commission has forecast that by 2030 China's per capita annual consumption of citrus is expected to reach 16 kilograms, which means that China's 1.6 billion population, the total domestic consumption of citrus products to reach 25.6 million tons, which is China's current production of citrus 2.5 times, according to the world about 50% of citrus fruits for the fresh product to calculations, in 2030, China's citrus fruit market capacity is about 12.8 million tons. Thus, China's citrus production development and is a huge potential market capacity.
Second, sales of fresh oranges in the international market, a wide leather easy peeling citrus becoming increasingly popular. Consumption in developed countries before the main types of citrus fruit is the orange and grapefruit, along with the accelerated pace of life, people are more like fruit juice and easy peeling mandarin wide. In recent years, the U.S. sales of wide-orange skin with a rate of 5% per year increase was mainly to Spain and Turkey imported Kelimanding orange, orange skin from my little wide.
Nanfeng Orange has its own unique quality characteristics, the unique flavor the world popular favor, but because of the geographical environment and the production constraints, long side corner of the party, people know little about it, let alone eat, and some have even See never seen. Because a large number of export in recent years, gained an outstanding reputation Nanfeng Orange began to greatly promote the industrial development, but its total size is still small, accounting for only 0.3% of the world's citrus area, China's citrus 1.5%, China's wide mandarin 2.1%, at present China's per capita consumption of just 0.1 kilograms Nanfeng Orange, there is still a huge market potential.
Although Nanfeng citrus industry has shown a good momentum of development, however, Nanfeng citrus varieties, diversity, yield and quality, etc. There are still some deficiencies, to a certain extent, restricted Nanfeng citrus industry, large-scale development. Nanfeng citrus industry in the future the road in the end Gairuhezou can be sustained and healthy development, the author should first correct positioning of Nanfeng citrus industry trend, and then go do a good job according to the industry services and promotion.
Industry sales trend - mainly sold fresh, processing, supplemented
First, the sale of Nanfeng Orange product positioning should be based on sales of fresh orange mainly, supplemented by sales of processed products.
Nanfeng citrus orange and have a wide and easy peeling skin and other features, but also because of its fruit is small, nuclear-free, fragrance, chemical residue and other features favored by people in the fresh market sales has its unique advantage. In the sales market is currently well received across the country and exported to Russia, Southeast Asia and other countries. In the international market, selling fresh orange prices of a wide leather significant good, Brazilian sweet orange processing is only 0.42 yuan / kg, the U.S. processing sweet orange to 0.82 yuan / kg, fresh orange 1.76 yuan / kg, 3.72 wide and orange skin yuan / kg. Processed only for the price of fresh sweet orange 47%, wide orange prices for fresh orange skin 2.12 times for the processing of 4.51-fold sweet orange. The advantages of Nanfeng Orange for its unique quality, the price of fresh oranges in a wide leather selling price ahead.
However, the processing performance of Nanfeng Orange deviation, processing does not have special advantages. First, the high prices of raw materials for processing, there is no special processing varieties, with fresh fruit to the processing of sales, product prices significantly elevated. Second, the out of Nanfeng Orange juice, canned rate of similar products are not competitive advantage. Third, Nanfeng citrus processing technology was not mature enough.
Therefore, the sale of Nanfeng Orange should focus on expanding sales of fresh made an issue, develop early-maturing and late maturing varieties, breeding varieties resistant to storage to try to extend the selling period, develop new markets; sell fruit to the different levels of packaging, pricing, according to the quality ; processed products sold only as a supplementary means of Nanfeng Orange.
Second, the sales market Nanfeng Orange orientation should be stable domestic market, mainly due to expand their overseas market supplement.
Citrus species composition in the world among the 68% sweet orange, wide leather oranges accounted for 17%, while the species composition of China's citrus orange only 25%, 65% width skin orange, early maturity, medium cooked, the proportion of late-maturing of about 1:8:1. Sweet orange citrus processing is mainly accounted for 80%, 8% for grapefruit, lemon and orange leather wide only 5%. World citrus production from a general view, the national citrus production is mainly to meet the domestic market, the world citrus trade accounts for about 10% of the total output.
Thin is its Nanfeng Orange one of the advantages of fresh sales, and has never consumers. But the disadvantage is not thin fruit Nai Zhuyun, which has led to a short storage period Nanfeng Orange deficiencies and impatience long-distance transport constraints, even in the absence of pesticide residues should be sold to European and American countries also need to address the long-distance transport difficult.
So Nanfeng citrus sales in the domestic market, should focus on the face of general public, consumer groups, and open up overseas markets mainly in neighboring countries, mainly to be the timing and the technology is mature, further into the European and American markets.
