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subject: Development Strategy Of China's Vegetable Export Industry [print this page]


Continue its foothold in Asia, focusing on development of vegetable market in Asia, Europe and the United States is China's vegetable export industry to support the market is expected to the recent Asian Vegetable Industry for the support of China's exports will not be changed. Imported vegetables in Europe accounted for more than half of the world, the Americas accounted for vegetable imports into the world, more than two, but mainland China's imports of these two continents, the export volume of vegetables less than 5% of its imports, market development space is Great.

Emphasis on educating the export of vegetables and new economic growth point, establish brand awareness of export vegetable producers and marketers, we must attach great importance to and cultivate new growth points, followed by the market to meet consumer demand in order to further consolidate and expand the export market of vegetables, in addition to further explore the frozen vegetables, fresh dishes and vacuum products, the development of health-care-type vegetables, mixed vegetables and conditioning will have a better growth. In addition, to improve and enhance product packaging, can also increase economic efficiency. At the same time to strengthen brand awareness and brand development on the market, relying on the brand effectiveness, brand as a foothold to realize from the product management to brand management changes. Agricultural enterprises should have a strong trademark sense of time at home and abroad according to law trademarks, registered trademarks to protect themselves by using the mark to expand market share, with the mark to start the creation of brand-name.

The full establishment of quality and safety standardization system, and actively across technical barriers must be fully systematic establishment of product quality and safety system, and truly international standards and comprehensive promotion of Good Agricultural Practices (GAP), Good Manufacturing Practice (GMP), Hazard Analysis and Critical Control Point (HACCP), an international standard system (1S09000, ISO14000) and other modern health and safety quality standards, strict control from seed (seedlings) to the cultivation, to processing, to sale a lot of links, from the fundamental guarantee for the unity of agricultural product quality and specifications, truly realize the standardization of production of export vegetables.

Strengthen the links management, optimize product structure, improve the quality and effectiveness of exports on the one hand, we must strengthen the vegetable processing chain management, optimization of vegetable processing enterprises, breaking the weak link in the promotion of vegetables and planting specifications, post-harvest value-added, processing efficiency, and actively to speed up technological innovation and application of agricultural engineering, using intelligent multi-grading and packaging of optical and vacuum pre-cooling technology and equipment for post-harvest handling, the use of advanced vacuum, low temperature transient, high temperature and high pressure, air-conditioned mixing, modern packaging and other modern food processing technology, improve product quality grades. On the other hand, we must attach importance to increasing the proportion of processed vegetable exports, in particular, is to improve the processing of preserved, frozen vegetables, dried vegetables and large-scale use of mixed conditioning the proportion of food products, both consume more primary products, but also improve the added value of the final product . Fresh vegetable exports to the class size management should be strengthened, from the emphasis on "large quantity" to "heavy amount of" direction.

The use of climate diversity, natural disasters, the development of complementary competition in trade in China is vast, varied climate, suitable for a variety of vegetables grow, you can maximize the relevance of land for planting vegetables, making full use of this advantage and the importing country, the development of competition in trade in complementary , and constantly consolidate and expand the vegetable export market. Market risk and the dual pressures of natural disasters, but also hidden opportunities. Fresh vegetables, such as Japan and countries of import demand is clearly manifested in the natural climatic conditions on the import trade market changes. Develop complementary trade, also brought improvement in the quality of domestic vegetable products to the food culture of China Fewer but potentially impacts.

Focus on the agricultural services, leading companies and correctly handle the relationship between vegetable production base of vegetables industrialization process, and its essence is vegetable production in pre-post-production process of vertical integration, only the relationship between the parties have been properly handled, can we truly to achieve large-scale adjustment, grade increase, industrial adjustment the new mechanism be strong, and the market tone live, a good transfer efficiency. Must therefore be adapted to local conditions to build various forms of raw material production and supply base, is to ensure the healthy development of industry, a prerequisite.

In order to ensure vegetable growing company or leading enterprises should have adequate supply of safe high-quality vegetable production base of raw materials, but also to reduce risk and cost as much as possible to ensure that the interests of farmers can be taken by direct production and operation of the intensive-owned farms, as well as a base node into the interests of the community to join with the base of the formation of the contract farms and contract farms in the way of supply of raw materials.

Development Strategy Of China's Vegetable Export Industry

By: wuwu




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