subject: The Achievement Of Chanel Watch [print this page] Chanel is famous as a big brand in the world of high fashion for most people, and its perfume, handbag, and clothes have become the stylish symbol for those people who are fashion and luxury conscious. Besides, Chanel watch is making great achievements in timepiece industry.
In 1986, the House of Chanel struck a deal with watchmakers and in 1987, the first Chanel watch,"Premire"made its debut. In the 1990's, the product lines of watches were expanded quickly. The total retail of watches was as much as $7,000 USD. In the 21st century, Chanel gains a firm foothold in the timepiece industry for the exclusive design and the technical prowess.
Chanel watch has become more and more popular among comsumers for its elegant design. For example, after octagonal Premiere, square Mademoiselle and diamond-shaped Matelassee bracelet, Chanel watch model tends to simple, but perfect circle look.
In additon, the constant technical innovation makes its reputation grow soon. For instance, the most symbolic timepiece "J12" series improve its technology continuously. In 2000, the frist Chanel sport watch for both men and women,the "J12" applied the latest high-tech materials,ceramic. In 2005, The J12-"tourbillion", besides the original "J12" technology, high-tech ceramic, added one of the watch-making's most difficult and respected complications, the tourbillion movement.Then in 2006, the J12-"superleggera" was created for the first time, with a sand-blasted watch case, giving a definitive black appearance. In 2008, Chanel cooperated with the famous old Swiss Watches Audemars Piguet factory in "J12" Calibre3125, regarded as a classic by many collectors.
What's more, Chanel watch has been quite popular among celebrities. A good case is that a lot of stars who came to the Film Festival were wearing Chanel attires, jewelry and watches.
In 2009, Chanel announced that Chanel watch was attempting to challenge the professional watch-making and hoped to continue in the direction of the High Watch, combinined with the traditional production model and the gorgeous and modern design.
In 2010, a lot of exquisite Chanel watches were exhibited at the Baselworld, one of the world's biggest watch and jewelry exhibitions, which caught visitors's much attention.
Nowadays, Chanel has already owned more than 40 watch jewelry and watch flagship stores in the world. Chanel is confident about how it will perform in the watch market and believes that due to the latest digital machines, tools and traditional watch-making know-how, Chanel watch will be highly appreciated in the horology world and appeal more and more customers.
