subject: Are You Concern About Your Seo Services Company Based On White Or Black Hat Techniques? [print this page] Search engine optimization is the biggest concern in the internet marketing. People who are indulged in online trading are more focused towards optimizing the websites so that they can achieve the search engine friendliness. General people are most of the time, not aware about the various techniques that are used, to optimize the websites as generally the SEO experts apply their skills to do the job. But it is important to know about the different techniques that are used for the optimization of the websites so that you can save yourself from being cheated.
Structuring the website from a professional SEO services Provider Company is nothing like knowing rocket science but some techniques needs to be followed by the professional so that the website can get traffic for which it has been made. There are basically two major ways following which the different websites are optimized. A professional SEO company is well aware of all these techniques and therefore it becomes a hard and fast requirement that the general people should be also well aware of.
The Two Sides of a Single Coin:
There are mainly two techniques that are generally followed while optimizing the websites namely the black hat techniques and the white hat techniques. Both the techniques are just the opposite of each other.
Although both the techniques are practiced by the professional SEO services Provider companies in the real world in order to make the website gain the good ranking of the websites in the search engine result page. But if you are concerned with the ethical means for achieving the popularity, then you must know the difference.
How are they Different?
The white hat techniques are based on the ethical ways where as the black hat techniques follow the unethical ways for the optimization of the websites. A single website can never be optimized by both the techniques, either it has to opt for the white hat techniques or it has to be optimized following the black hat techniques.
If you are following the white hat techniques that means you are following the correct way to optimize the websites whereas when you are choosing the unethical techniques that means the black hat techniques, it will diversify you towards the wrong way.
Black hat techniques might make your site more tempting as it optimize your website in a way that will catch the visitors eye more easily but if you are strict to your principles then white hat techniques would be the best approach for you. If you are the one who wants the traffic at the website performing a natural search process then, ethical ways are the best method for you.
Black Hat Approaches:
The common approaches that a professional SEO services Provider Company can indulge while performing the optimization of the websites while following black hat approach are:
Keyword Stuffing:
Unnecessarily usage of the keywords frequently in the content, results into keyword stuffing. It is generally done to achieve good ranking in the search engine result page however, it falls under black hat techniques.
Hidden Texts:
Practice of this method involves the coloration of the texts same as the background texts so that the text could be made hidden. This practice is used to gain good search engine ranking but it is a black hat technique if practiced.
Cloaking:
It is a black hat technique, where two different forms of texts are presented to the viewers and to the search engine.
If you are thinking of what comes under white hat techniques then it's easy to determine as it is advisable, do not practice the above stated methods along with that one should not practice doorway pages, article spinning etc.
Consequences of Unethical Practicing:
Since the black hat techniques do not comprise of the ethical ways to get the traffic into the website. On practicing such techniques search engines like Google, Yahoo etc. can ban the website or might penalize you for the unethical ways of optimization.
No doubt that the competition would be more while you are following the right way for the optimization of the websites but you can be surely relaxed when you will receive the ranking and the traffic at your website. Now while optimization the websites, do remember that 'slow and steady wins the race'.
