subject: Why Invest On Database Cleansing Or Database Validation Services? [print this page] Data cleansing also called data scrubbing or database validation is the process of identifying, removing and updating inaccurate entries in a database.
Databases are often filled with incorrect and obsolete information. It is unproductive and cost-ineffective to dedicate the time of an experienced sales person to updating such a database.
Is your current database clean? Many of my clients who believed that acquiring a large database is enough for marketing or sales campaign have changed their mind after using our database cleansing services. After few discussions with them, I found that they already knew that 50% of their prospect database was inaccurate. While the sales group is always power user of the prospect database for their calling campaigns, they have very little time to maintain or keep the database current. Using the same database for marketing programs will not produce the results you are expected. When questions were raised about campaign effectiveness the issue came to a head as the results were poor.
Is investment on database cleansing or database validation services worth? Here are the Reasons to Invest in Database Cleansing/Database Validation Services:
50% reduction in sales prospecting time, decrease your sales cycle
High ROI from sales and marketing campaigns
65% savings on resources from not chasing the wrong targets
High employee productivity
Easy segmentation of database for targeted marketing campaigns
Small and mid-sized companies have to rationalize the investment on database cleansing. Why invest in database cleansing or database validation services? Here are the reasons why a clean duplicate-free and updated database is desired by all marketing and sales teams:
5 Reasons to Invest in Database Cleansing/Database Validation Services:
50% reduction in sales prospecting time, decrease your sales cycle
High ROI from sales and marketing campaigns
65% savings on resources from not chasing the wrong targets
High employee productivity
Easy segmentation of database for targeted marketing campaigns
The high cost of employing a full time team for prospect/customer database management is not affordable for small and midsized companies. They opt for outsourcing their database cleansing, scrubbing or validation services. Are you looking for database cleansing or database validation services? Request a free quote: http://www.amarketforce.com/quote.php
About aMarketForce:
aMarketForce is a Silicon Valley company that provides marketing, sales and customer support services from its facilities in India. aMarketForces services cover all aspects of marketing communications such as prospect database development, database pre-qualification, database validation and cleansing, lead generation, email campaign management, market research, SEO and website maintenance, inbound support - customer support, technical support, pre-sales/post-sales, and virtual assistant services.
aMarketForce provides customer database validation and database scrubbing, cleansing services. We validate your corrupted, incorrect database using primary as well as secondary research. We remove duplicates and consolidate the different databases into your CRM system. We also provide address appending; email appending, phone appending and database mining services. aMarketForce has cut down the prospecting time for clients by more than 65%. Inside Sales and Field Sales get clean lists with valid contact information that they use instantly to get in touch with prospects. Additional information about aMarketForce and Database Cleansing Scrubbing or Validation Services can be found at www.amarketforce.com
For more information click here: http://www.amarketforce.com/customerValidation.php
Request a free quote: http://www.amarketforce.com/quote.php
