subject: Facebook Ad Power - Learn About Facebook Marketing [print this page] Facebook Ad Power is the most recent Internet marketing product the focuses on Facebook Marketing and Facebook ads. The idea was bred out of Ryan Deiss' desire to still do pay per click marketing in the affiliate arena.
The reality is the Facebook serves a little less than 40 billion ad impressions per month, with traffic that's higher quality than even Google's. Plus, Facebook marketing will give you pay per click impressions at an incredibly reasonable price. In the past though, the challenge with Facebook Ads has been getting them approved. Facebook has always had pretty strict landing page guidelines and sometimes it's hard to make them happy.
When Facebook first launched their ad platform, users and marketers didn't accept it too readily. It was a social network. Did the Facebook executives really think users would click ads? Apparently, they were right. But not at first. Originally, Facebook marketing was difficult to use and it didn't provide much return on investment. Then, after they refined their platform, it became a way to get ultra targeted traffic. That's what Facebook Ad Power is all about.
Facebook Ad Power was designed to teach you the intricacies of Facebook marketing, without all the trial and error that normally goes into working with a new advertising platform. If you're like me, that trial and error period usually ends up with me wasting a few thousand dollars trying and tweaking and testing and calculating. Ryan has taken the time to do all that testing for us and tell us what works - from ad copy to landing pages. I know from my results that this stuff is spot on.
I wish I had seen this stuff before I got into Facebook marketing! I would have saved a lot of lost hours and headaches. It really is a tricky, expensive game if you don't know what you're doing!
One of my favorite parts about Ryan's Facebook marketing course is the monthly question and answer calls. He does this to update all of us on changes to Facebook's algorithm in regards to advertising. In all actuality, the calls have saved me quite a bit of money because I know about changes before they happen, rather than logging in and having to adjust my campaigns after the fact. Facebook is a progressive company and they will be making changes for a long time!
In summary, if you want really cheap traffic that is perfect for your niche, make sure you check out Facebook Ad Power. It's a must have if you're serious about tapping into the diverse demographic that Facebook serves. It'll give you an edge over your competition, no doubt about that.
