subject: Product Launch Marketing - Is The Pursuit Of Perfection Ruining Your Company? [print this page] Is it imperative for your product launch marketing strategy to be creatively different? By wishing to produce only the very best merchandise are you aiming too high? Are you spending too much time creating only the best content for your blog visitors?
Were you able to reply positively on at least two occasions?
Perhaps by focusing too much on product perfection you are adversely affecting your company by blocking the execution of your product launch marketing
Despite the fact that your new product may not be perfect, you should launch it as soon as possible by 'borrowing' tried and tested product launch marketing strategies.
Nevertheless the top echelon of on-line marketers cheerfully agree that their businesses have been stopped dead by their desire to be original. They make use of well proven ideas that work, put them in a different context, add a new spin and therby generated an 'original' product - no need to fiddle with what already works.
It is impressed upon marketers that they must always test their ideas against a 'control' over and over again Not many of us have the time to do this as conscientiously as we would wish so we do the next best thing; we purloin a proven idea.
Make sure you are discreet about this, OK
Let's cut to the chase, if you want to make a fortune out of writing copy the quickest way is to learn is to write out by hand long-copy sales pages known to have made someone into a millionaire
Training yourself in this way guarantees that what you write will sell. Superb!
Essentially, Aiming for the summit may not put cash in the bank.
Your sales letter just has to do the job you want it to do, which is to turn prospects into buyers
There's no other reason for launching a new product, is there?
When it comes to launch marketing ideas, it's just the same. Simply repeat a plan that proved effective for somebody else. Employ exactly the same marketing tools and tactics; Follow in their footsteps.
Please do not irritate them and make yourself a 'pain', simply choose some successful marketers and follow their every move. Take it all in, put it in sequence, use it and you'll be a winner
Give yourself the opportunity to assimilate all this, then re-purpose their product launch marketing ideas and you'll have something that is seen by everyone as fresh and innovative.
Don't forget that if you want your product to be a success it must be seen to be extra-ordinary when you come to launch it. It does not have to be super original, simply a cut above the rest.
Don't forget that once the first version of your product has been launched it is essential to begin work on the 'new improved' version. Version 2.0 if you like.
