subject: Electronic Information Kit – Intelligent Communication & Segmentation System [print this page] Identifying your target audience needs, behavior and interest is winning half of the conversion battle. Electronic Information Kit alsoknown as EIK is designed to serve that same purpose to help you identify your target audiences their needs, behavior and interest while providing your client with most advance and Intelligent Communication piece.
Ingenious marketing strategy
The whole idea of using an Electronic information kit is based on an ingenious marketing strategy of intelligent communication and market segmentation.
Currently our respond to a client's "send me more information" request is a PDF, power point or word doc attach to an e-mail.
When sending e-mail with PDF, Power point or word doc.
You can't find out if your client opens the mail.
You can't find out if they click on any of the link you send.
You can't send video or podcast.
You can't have statistical information regarding client's e-mail respond.
The files sent are not visible to other prospective customers. - It's on your computer or server.
PDF, Power Point and word Doc can't be found by the internet search engine and therefore have no value and ability to increase your visibility and SEO efforts.
Clients don't see you as a leader in category since you are using tools used by all daily.
You can't compare e-mail communication format and its success.
You can't evaluate sales personal performance.
EIK- Electronic Information Kit has it all.
In addition by using Electronic Information Kit, a deep client survey will emerge. You will find client behavior and interest.
In a click of a button, no attachment, you will send your most relevant information to your client e-mail box. Electronic Information Kit will allow you to include photos, videos, text, and voice in most efficient way no different than website.
Client will receive the most technology advance piece, relevant and engaging. That will satisfy client request for
Efficiency - reply immediately
Engagement Client can click, view, listen, read and connect.
Emotion - Show leadership
EIK Send Connect & convert.
How EIK works as the perfect - Intelligent Communication & Segmentation System- ICSS
High conversion
An Electronic Information Kit is nothing but a superior electronic version of a traditional PDF, power point or a word document that you will send to your clients no attachment needed. Electronic Information Kit will feature you as a leader in the category, allowed you to be found by wide online audience, increase your visibility and leads or sales.
Ingenious Segmentation
Electronic media Kit survey feature provide you huge information about your client behavior, interest and actions. The moment a user open his/her e-mail and view your EIK email- you will know, the moment he click on a link you will know, if he/she opened second time and click on other link you will know- you will have a complete report about the user's actions.
This process of identifying user action and preferences provides a tremendous advantage when making headline copy, and design decisions.
Low cost of sale
Once you identify your target audience, you can refine your massage, your online appearance and drive visitors to convert. To that add the increase in online visibility and conversion and you will lower the cost of sale.
Leadership
You can have different EIK for various products. Your ability to have one Electronic Information kit to one product will feature you as the specialist and a leader in the category in the eyes of search engines and users.
PDF, Power point and word doc it is not something new to business such as yours. Electronic Information Kit is an electronic version of your collateral martial. It is a brilliant. Convert this collateral martial into Electronic Information Kit and become technologically advanced, relevant, and unique in the eye of your clients, plus having a total control on your client respond. Be efficient and add to the button line ad all it take it Click, send & convert.
Electronic Information Kit Intelligent Communication & Segmentation System
