subject: Are You Featuring The Wrong Product In Your Mlm Advertising? [print this page] If you are going to create any degree of success in your network marketing business, it is obvious that MLM advertising will be part of the equation. In your zeal to grow your business, you have put flyers on every bulletin board; posted your product link on Facebook 2 or 3 times per day and had your website on every outgoing email. Sadly, after all of this advertising effort and energy you still are not seeing any substantial increase in your business. So what is it that is keeping your marketing acitivity from producing results?
Surprisingly the real issue is not your advertising methods or the placement of those ads. The real problem is the focus of your advertising message. The reality of the marketplace is that people prefer to buy from those they know and trust. A successful network marketing business is always built on solid relationships. The innovation of your product or opportunity is irrelevant if you do not meet this basic need of the buying public.
Since most network marketing companies are not household names, the need for relationship becomes even more critical. This means that the public has only a surface level awareness of your product or company, if they have any awareness at all. This means that they do not have a predisposed loyalty towards your company or their products. In light of this, a network marketer who leads with product has put themselves at a disadvantage in the marketplace. Their choice has put them in direct competition with the major retail outlets and the major manufacturers. Simply due to the marketing budgets of these corporate entitities the network marketer is on the losing end.
Your advertising will be most effective when it is used for personal branding. It is critical to remember that ultimately you are the product and the brand that needs to be put forth in the marketplace. Introducing you as a trusted resource in your niche should be the primary focus of all of your MLM advertising. A prospect in your niche market should find you everywhere they turn. They should come across you in their social media activities, their Google searches, their Youtube searches and any other place where information and resources about your marekt niche are available.
Thinking about the ways in which major advertisers operate should give you a better understanding of this principle. Their name, trademark and logo are seen on road side signs, television advertisements, store displays, sporting events and just about anywhere else you can think of. Their target market is saturated with their name and presence. This is what personal branding is all about. By creating personal familiarity with you, you are positioning yourself as a trusted resource in your particular market niche.
By giving your target market the information or solutions they are seeking, you will can position yourself as a trusted resource in those areas. If your product is health and nutrition related, then your advertising needs to point to you as a resource for health and wellness solutions. If you are targeting those who wish to work from home, then you should be advertising yourself as a resource in the world of home based business. Delivering exception value to the marketplace is key if your advertising is to be effective. Offer helpful tools and resources to the market and invite those who respond to connect with you via phone, email or instant messenger. Strive to position yourself as a friend who gives top notch service and value added recommendations.
By posturing yourself in this way, people will take a natural interest in your solution recommendations that address their felt needs. This allows for the natural introduction of your products and business opportunity. By branding yourself first, you will ensure greater long term success in the overall production of your business.
If your MLM advertising has produced dismal results it may be time for your to renovate your strategy. Take the spotlight and introduce yourself to the world.
