subject: Seo As An Ongoing Marketing Campaign - Why Number One Today Is Never Enough In Seo [print this page] Many e-commerce business owners today are struggling with how to keep their website high in the search rankings. Old tips and tricks that may have worked to help get your site to the top 5 yesterday may now be hurting your rankings today. Search engine optimization, or SEO as it is more widely known, is a constantly changing, somewhat cryptic art form that requires you to remain ever vigilant, if you want your site to continue to do well. The problem is, that means that you must manage your SEO as though it were an ongoing marketing campaign. Just like the man in the old commercials, it is always "time to make the donuts". If you don't stay on top of it, you will be trying to offer stale, day old donuts to the search engines, and they are more finicky than they let on.
To keep your SEO fresh, you must constantly update your links, and find new ways to get other sites to link back to your site. One of the best ways to boost your rankings is to contribute often to trade sites and directories that specialize in whatever you are selling. Blogs, online publications, wiki entries and social networking sites are all updated constantly. If you don't stay on top of the content that you have added to those sites, before long the very articles, comments or reviews that got you a high ranking in the first place will be relegated to somebody's archives. You want links and information about your site to be fresh and current, not yesterday's news! This is why you must look at your SEO as an ongoing marketing campaign. Just as big commercial advertisers know that they must run their ads multiple times and have new ads put out every couple of weeks or months, to keep potential customers interested, you need to give the search engines new and better fodder to make then continue to rank you high.
This may sound daunting, but really it doesn't have to be. As the world becomes increasingly internet based, consumers are becoming more and more savvy about search engine results. They have learned that some websites use some pretty sleazy tricks to try and earn a high search engine ranking. More and more, consumers are using articles and reviews about whatever they are interested in to find a good source for whatever it is that they need, along side of search engine rankings.
A consumer that is looking for reliable surge protectors will be more likely to check out your inventory of surge protectors if you have written several well worded and informative articles on the subject. They will visit blogs about surge protectors and read the comments that people made. They will visit sites of commenters that make valid points and list their website. Doing these things are good for your SEO and good for your reputation as a leader in your market. Treating your SEO as an ongoing marketing campaign is a lot like continuing your education. The more you know, the better you can do your job. The more you put your company's voice out there as an expert, the more people will trust and want to do business with you. And the more the search engines will find you a good match for your keywords.
To stay on top of your game, and on top of the search engine results, you need to work for it. You need to demonstrate that you are the best match for what someone is searching for, and you need to continue to prove that again and again. Are you ready to get started? Now is the best time to take action and get started today!
