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subject: Ebay Stores [print this page]


Many people come to eBay to sell a few items and earn a little extra cash. Some see it as more of a 'spare time' pursuit, whereas others turn their eBay selling into a business and open up an eBay store.

What is an eBay Store Like?

An eBay Store is an all-encompassing e-commerce solution that can help you in getting more out of the eBay marketplace. Not merely will you have got access to the millions of purchasers from around the world who shop on eBay, you may also get get exclusive selling and merchandising tools. Moreover, an eBay store offers lots of customization features that help you to build a tough and sticky brand.

How do I tell is someone has an eBay store?

Simply look for a picture of a red door next to their user ID.

Reasons Why Should You Open An eBay Store...

Here are a few powerful reasons:

1. An eBay store is a good way to increase your offline business by using a 'thirsty crowd ' of potential purchasers that may not have come across your product/s before.

2. Customers will have more of a chance to start to know you when you run a store because you have got the capability to add much more info to a store than an ordinary profile.

3. When you open an eBay store you are allowed access to a selection of powerful selling, marketing and reporting features the go over and above the ordinary auction features.

4. By showing your products in one location, an eBay Store creates a central shopping destination where consumers can discover more about you, your products, and your policies.

So what about the eBay store support?

Another good reason to open an eBay store is the education and support that you receive from eBay. They offer a large number of software tools and articles to everyone who opens a store. They actually would like to see you thrive for obvious reasons... The better you do, the better they do!

What's the cost?

There are three subscription levels for eBay stores: Basic, Premium and Anchor. Each features a different monthly charge: $15.95, $49.95 and $299.95 respectively ( eBay US pricing shown here ).

BASIC Features

* 20 cent fixed price insertion fees * reduced fees for auction style * free pictures * free advanced reporting

Consider this level if you list more than fifty items a month or primarily a high volume of Auction-style listings

Requirements: Have a PayPal account and be PayPal Verified

PREMIUM Features

* 5 cent fixed price insertion fees * reduced fees for auction style * free 'selling manager pro' * free pictures * free basic reporting

Consider this level if you list more than two hundred and fifty items a month in fixed price or list both in fixed price and auction-style

Requirements: Must have a PayPal account and be PayPal Verified PLUS must have an "Above Standard" performance rating as defined by seller performance standards

ANCHOR Features

* 3 cent fixed price insertion fees * reduced fees for auction style * free 'selling manager pro' * free pictures * free advanced reporting * Sophisticated marketing & customization tools

Consider this level if you list a high volume of items per and want the highest level of savings and support for high volume sales

Requirements: Must have a PayPal account and be PayPal Verified PLUS must have an "Above Standard" performance rating as defined by seller performance standards

Another Consideration...

It must be mentioned that Premium and Anchor Store members who don't meet eBay's performance eligibility wants will receive an email notification telling them they have sixty days from the time of the notice to boost their performance before their subscription will be revised downward to the Basic subscription.

The nuts and bolts

For many sellers, an eBay Store subscription can significantly reduce overall costs. eBay Stores are also a great way to establish brand recognition as you are able to build a custom store default page and header and a logo that appears in your listings. The added tools and features makes it well worth considering if you are ready to move beyond normal listings and satisfy the requirements mentioned above.

by: Jack Goldstein.




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