subject: Outsourced Content: 3 Mistakes To Avoid When Setting Up Your Project [print this page] The merits of soliciting outsourced content writing are plenty and include such extravagances as streamlined business operations and more free time. In order to get the most bang for your buck, however, theres a few no-nos to consider when it comes to outsourcing content. Here are 3 of the most common mistakes:
Mistake #1: Poor keyword research. Keywords are the phrases by which your readers find you. It doesnt make any sense to pay for outsourced content if you havent done your research on best converting keywords and their associated terminology beforehand. After all, your writer is paid to write, not to be a marketing guru, and if you dont select the right words that grab your target demographic from the get-go, your organic traffic campaign has failed before its even left the gate.
Mistake #2: Poor communication about what you want. As in all things, good communication between team members is critical to success. If you simply hand over a list of words to an outsourcer and tell them to give you some content, you cant be upset when you dont get what you want.
Before you hire a content writer, take some time to plot out what you want. Do you have a formatting or writing style preference? Is there a specific target audience your writer will be speaking to? Are there specific places youd like them to use for research? Is there a specific slant youd like them to give your topic, or a product name youd like them to avoid? Communicating with your writer about these preferences before they even start writing is the best method of ensuring that you are satisfied with your end product.
Mistake #3: Paying for anything less than high quality, unique and timely material. It should go without saying that there is no point in paying for content that is poorly written, unedited, outdated or ripped off from somewhere else. Your content is representing your business, and the quality of that content speaks volumes to your potential customer about the overall quality and value of your company. Invest your money ONLY in content that portrays your intentions and business accurately.
When paying for outsourced content, you want material that you can use again and again because it offers real value to your reader. With a little due diligence beforehand, and care in the selection of your content writers, you can give your organic traffic campaign the best possible chances of success from the get-go!
