subject: Promotional Balloons Marketing Genius [print this page] As technology evolves, we begin to see many changes around us. We see new ways of doing business and even more creativity in how it is promoted. Advertising has come a long way from simply giving ads in the newspaper or television. Its all about visibility. And what better visibility is there than that of a huge, colorful balloon sporting the logo of your company? Because they are so eye-catchy, promotional balloons are an advertising tool todays businesses cant dream of living without.
Businesses around the world today understand the importance of using effective tools and strategies to promote their business. As people get busier, they skip through print and TV ads and simply drive past hoardings. Therefore, using balloon promotion as a marketing strategy makes sense, since not only are they attention-grabbing due to their vivid colors, they can spread a message about a brand, product or service more effectively and more quickly than any other tool.
Printed promotional balloons have a lot of variety to choose from. You can go in for latex balloons, helium balloons, foil balloons, or even get custom balloons to promote your business. You can use a total of four spot colors or each side, with five different designs on base colors of standard, metallic or crystal.
Though balloons have been around since 1824 and used for a variety of purposes, who would have they would have become such a successful marketing tool? The reason why promotional balloons are so effective is that when people see a balloon, it symbolizes joy or excitement to them. The burst of color against the sky is all it takes for them to notice it.
Balloon promotion can be used in a host of situations. Not only can you put up your message on a helium balloon and have it floating outside, they can be used to guide people to finding their way, or at events and occasions to drive a message. Remember, the message has to be clear and concise. It could just be a company logo, its tagline or any theme they are trying to inform people about. A colorful balloon is all you need to make an impact.
Printed promotional balloons have another advantage they dont cost you the earth! This means both small and big businesses can use them without having to realign their budget. Also, you can get them custom made in any shape you want.
