subject: Consumption Patterns Of Cell Phone Users Face Changing [print this page] Nielsen's report also pointed out that although about 40% of Chinese cell phones users access mobile Internet, but these users do not often use, such as mobile video, and upload content, and consume a lot of traffic applications, mainly for news browsing and instant communication.
This happens, because it just launched 3G in China soon, the majority of cell phone users to stay in the 2G era of provincial traffic. So why cell phone users to retain this province, flow of consumption habits?
Tariff is the first reason. Telecommunications experts say, 3G Internet access charges too high, restricting the mobile Internet has become a fundamental obstacle to the development of high-flow cost of the cell phone users of mobile data network of highly integrated applications prohibitive. Recently released the "2010 China cell phone game user behavior study" showed that 39.9% of mobile Internet users do not use the phone network game reason is because "Dan Xin traffic charges." In addition, people who use the mobile Internet is the vast majority of students, office workers, the current rates for these groups in terms of 3G, is not affordable.
Network is the 3G market instability "freeze" the second largest factor. A recent national survey data show that participation in the investigation of 10,000 3G users, 56.42 percent of the user choose "medium", while 22.35% of the user select "poor."
3G terminal environment is not a lack of consumer acceptance of other factors. At this stage, iPhone and Android smart phones such as the penetration rate remains low, and, in the early majority of 3G users will enjoy the voice or the first service. The mobile phone users statistics consumption concepts in China still stop in the times of how to save the flows.
