subject: Learn How An Email Marketing Autoresponder Can Help You Build Your Business [print this page] One of the most important tools in an internet marketer's arsenal is an email marketing autoresponder. First of all, what is the biggest thing that most successful marketers agree on? The money is in the list, right? (Well, it's actually more in the relationship with that list, but that's a topic for another day :) )
Anyway, as an online marketer you will need to have an email marketing autoresponder to stay in touch with your list. Keep in mind, generating leads represents a substantial investment of time, money or both so the last thing you want to do is loose them. Don't do all that hard work and then just let them disappear forever!
Staying in touch with your list allows you to consistently deliver value, and that's exactly what you want. When a prospect doesn't join your company, it simply means they don't feel like your opportunity is what they need - but that can change in time. When they are looking for somthing new, you want to be there for them.
Make sure you're someone they are familiar with, so when they start the search for something new, you're at the top of their list.
Someone they already look up to as a leader
Aweber can help you do this. Aweber is a great email marketing autoresponder and they offer extremely competive rates - considering how much of a difference they can make in your business. You can actually get started on Aweber for under $20/month.
Some of the great features of Aweber are:
* Extremely reliable deliverability of messages
* Multiple email lists with an unlimited number of follow up emails for each individual list.
* Broadcast message capability in addition to automated follow up emails.
* Blog-Broadcast messages to convert an RSS feed into an automated newsletter.
* Easy to use Opt-In Form generator (You can view a tutorial video on how to do this here)
and more - enough to fill another article, and then some
Aweber also makes it easy to organize and track your leads with your email markeing autoresponder. Once your messages are sent out, you can keep track of how many were successfully delivered, as well as how many of your subscribers actually opened the email!
Easy to use settings on each message will also allow you to track whether or not your subscribers are clicking the links you provide in your messages, this allows you too see which messages are working, and wich ones need adjustments.
In addition to monitoring the effectiveness of your email campaigns, you can even customize your messages for individual readers. This includes simple things like automatically inserting their name, or even sending then a different set of messages based on their activities.
Aweber's list segregation takes things a giant step farther by allowing you to select what messages someone should receive if they (for example) opened/didn't open a certain message or messages or if they click on a certain link.
I don't think I can express how powerful that can be. If you include an offer for a specific product or service in an email, you'll instantly know something about the prospects who click on that link! You'll know that that type of offer is exactly what they're looking for.
This allows you to truly maximize the efficiency of your email marketing - by honing in on your lead's needs and interests and you only have to set things up once! After that the list splitting happens automatically based on the criteria you've selcted! That's NOT something that every email marketing autoresponder can do!
Aweber is an ideal email marketing autoresponder service to automate the process of emailing your business prospects or blog subscribers, so that once you get their attention, you'll know you have the power to keep it for a good long time. :)
Learn How An Email Marketing Autoresponder Can Help You Build Your Business
