subject: 3 Shop 17 Years Henan Province Launched "suning Hot" [print this page] According to statistics, Zhengzhou city According to statistics, Zhengzhou city
Home Appliances
The total number of stores reached 36. Although many, but none of Henan local brands. However, in the States United States
Suning
, Five-star, big business, etc. The big national chains in the growing market penetration of Henan, Henan really allow consumers to enjoy many benefits, access to the shopping pleasure.
For the Na Suning Electric in 2005 settled in Henan, just three years time, shop in the province now has 17, but also six before the end of this year in Xinxiang, Nanyang, a new secret , Xinzheng other places one after another opened. Li Zhigang, general manager of Henan Suning with words, each of them to open a shop is very successful: not only bring down the price of the local market, bring real benefits to consumers, but also broke the one-sided way of thinking some people, attracted a lot of peers Suning competing to "steal masters and learning," as if at the Henan Province, invented the "Suning hot."
Open seven store-effective for three months
Suning
brought this year's store openings, Li Zhigang very proud: "I figure a little, from June 21 to September 20, just 3 months time, we held a total of seven stores. A time The shop section of the speed and intensity, in the same industry in Henan Province have created a record. "
It is understood that this 7 store Suning to open are: Zhengzhou 27 Square shops, department stores in the city of Luoyang Hong, Zhengzhou Xinghua South Street shop, Pingdingshan open road shop, shop Pingdingshan Zhongxing Road, Luoyang, central department store, Business Qiutian Hong shop. 27 Square One opened the same day also created the highest single day sales in Zhengzhou record, was opened in Luoyang, Pingdingshan same shop is extraordinary performance, the headquarters of all the awards by Suning. "The awards are based is very difficult, very harsh assessment conditions: one is the creation of the city the highest single day sales record, and the other conditions to achieve customers 'zero complaints'." Zhigang said that these achievements, the main have to benefit from Suning has a strong team. As a boss, he did not corrupt days of power.
Li Zhigang said that, in fact, the city of Luoyang Hong department store opened, they face considerable obstacles, including interference with competitors, suppliers of doubt watching, and some even know the truth and competitors to participate together interference. "Our renovation and opened in a short time, and achieved good results then, so many people of startling, and also beyond my own imagination. That were completed during the store opening target of 200%, including now Although only two stores in Luoyang, turnover was up three-quarters of its competitors six stores. "
Secondary market that lower commodity prices
"Each of us to open a shop on the ground will have very good consumer appliances promoted." Li Zhigang, said, especially new entrants into the city, they will pull down a 15% opening of the price. Take Shangqiu, for example, on Sept. 20 after opening new stores, consumers generally reflects the generally low price of Suning Appliance, and even the price of goods is lower than other stores, for a discount, more cost-effective, acceptable to all.
According to reports, when the Henan Suning decided this year to enter the secondary market when there are many peers that Suning will be acclimatized to the secondary market, there is the spending power of the secondary market may not be able to meet the store needs. "Luoyang, Pingdingshan, Shangqiu the success of a few shops opened, completely reversed this concept was."
There is such a good
unexpected effect, what is the brand Suning, Suning brought a new consumption patterns, or a short-lived sensation effects? Li Zhigang said that this is a combination of factors, the skeptics who did not seriously to analyze the secondary market, purchasing power, but only the capacity of the existing store to judge the market, which is one-sided. Or the desire of local market consumption and did not find a good starting point. Such as store environment, product richness, a combination of marketing, brand, reputation, etc., really the consumer's passion and enthusiasm brought forth, these are the factors by the integrated decision.
3 Shop 17 Years Henan Province Launched "suning Hot"
