subject: Logo - A Visual Shortcut To Your Business [print this page] A corporate logo is a visual symbol representing your business in the market. It is a unique graphic symbol to promote the company among the customers and the public. It conveys the essence and meaning of an organization. Logo truly reflects the value and vision of the company as well as its mission. A logo is also instrumental in portraying the identity of the corporation for the customers. It can allure the customers towards the product. An elegantly designed logo leaves an impression of reliable and credible company. It helps the marketer to build long term relationship with the customers and establish firm foothold in the market. Therefore, a marketer should be able to design those elements in the logo that leave a strong impression on the minds of the viewers and best reflect the company.
A corporate logo should be able to create an everlasting and positive impression on the minds of the viewers with its design patterns and elements. A trademark is composed of text, icon and colors. These three parts should be carefully blended to make clear and integrated appearance of the graphic symbol. You can elegantly design these elements so as to promote the brand image of the company. Keep the fonts or the text portion simple. The simpler the text is in appearance, the lucid the logo becomes in appearance. If required one can also highlight the text that can include initial letters or name of the company. You can highlight the fonts with attractive colors. One can also use graphic or icon for making the logo visually appealing. The selected icon or graphic should best reflect the image of the company. Colors selected and used in the logo have the potential to make the trademark lively and attractive. If you select the colors intelligently you can make your logo appear professional. One can use shades according to the color psychology. It means that the colors can be used to interpret meaning according to the culture of the customers or public in general. You can also use dark and light contrast using shades to highlight your message through visuals. These are few of ways to create an emphatic and successful corporate logo. One of the best way for creating logos is by using logo software.
