subject: Autoresponder Software To Put On My Website - Why You Want To Use Autoresponders [print this page] Autoresponder software is a technology that allows you to build a database of interested people and follow up with them on a pre-determined time table. It's a time-saving and efficiency tool, and allows people to automate much of their followup.
One of the big challenges of using an autoresponder software service is choosing the right kind of software for your specific needs. Some lean more towards a CRM, some more towards a pure email-delivery machine, and there are many in between.
There are many softwares available that make it very easy to integrate an autoresponder into your website. This video shows how to do it in less than five minutes.
Here are some of the most basic reasons to begin using an autoresponder today:
1. Followup
Do you currently have website visitors? If so, are you giving them a reason to subscribe to a newsletter or get on your list? If not, you're leaving money on the table. The vast majority of people will not make a buying decision the first time they visit a website. Following up with them can typically increase conversion rates from 1%-2% up to 4%-5%. We have campaigns now that convert at 7%, and the vast majority of those sales are made because we follow up with our potential clients.
You can use an autoresponder for positioning, for educating your market, for connecting with them about their problems, and ultimately, how to be of service to them.
2. Automation
Following up with people takes work. Lots of it. An autoresponder makes the process much, much easier. Instead of following up with every single person individually, you can do all the work once, and have the autoresponder followup with each person as if it's an individual occurrence. This allows you to scale your campaigns and your business to a much, much higher level than you could if you were following up manually.
3. Consistency
Like I said, it's difficult to do followup well. As good as we may think we are at it, people make mistakes. When you're generating leads and you have sales on the line, you cannot afford to overlook a single client. With an autoresponder, you can let the software the the work, as you simply set the timing of your emails once, they go out in a predictable, measured sequence. In other words, nobody gets overlooked.
Autoresponder Software To Put On My Website - Why You Want To Use Autoresponders
