subject: Career In Advertising Part - 2 [print this page] (A) Personality Traits (A) Personality Traits
Art Director / Designer
1.)Aesthetic Visual Sense
2.)Creative
3.)Artistic ability to illustrate
4.)Excellent Language skills
5.)Ability to work under pressure & deadlines
Copywriter
1.)Literary Talent
2.)Creativity
3.)Excellent Command over the language
4.)Ability to communicate ideas in restricted space / time
5.)Open to criticism
(B) Salaries
1.)Junior Copywriters / Visualisers - Starting Position. Approx 2-3 Lacs per annum after a Graduate degree.
2.)Branch Head Copywriters / Designers Approx. 35 - 50 lacs per annum.
(C) Study Routes
Copywriters
Copywriters are selected on the basis of their talent rather than their qualifications. At the entry level, a candidate has to take a copy test. Besides evaluating command over written English (knowledge of more than one language is preferred), the test is designed to judge creative ability.
Graduate degree in English/ regional language/ psychology/ social sciences would be suitable for copywriters, though talent is what is required.
Visualisers
Art director and his team are selected from art schools or design institutes. The Bachelor of Applied Art course teaches the prospective creative artist the use of photography, graphics, and other visual communication media. Courses in multimedia and mass communication are also useful.
Class XII (any stream) with Art as an optional subject, followed by degree in applied art (4-5 years) or diploma in industrial design, or diploma in multimedia will be useful for the art and visual communication professionals.
(D) Diploma Courses
1.)Sir J.J. Institute of Applied Art, Dr. D. N. Road, Mumbai. Apprentice training in Photography, Interior Decoration.
2.)Faculty of Fine Arts, MS University of Baroda, Baroda. Painting, Sculpture, Applied Art.
3.) Kala Bhavan, Visva Bharati, Shantiniketan - 731 235, West Bengal. Fine Art, Crafts, Painting, Sculpture, Graphic Art and Design.
4.)College of Fine Arts, Tilak Marg, New Delhi - 110 001
(E) Degree Courses
1.)Sir J.J. Institute of Applied Art, Dr. D. N. Road, Mumbai. Bachelor of Fine Arts after X entrance test.
2.) Faculty of Fine Arts MS University of Baroda, Baroda. Bachelors degree in Applied Arts, Art History, Painting, Sculpture.
3.)Kala Bhavan, Visva Bharati, Shantiniketan - 731235, West Bengal. Painting, Sculpture, Graphic Art Design, History of Art.
4.)College of Fine Arts, Tilak Marg, New Delhi - 110 001. Bachelors degree in Painting, Sculpture, Applied Art.
Most of the above also have Post Diploma courses available.
