subject: How To Build Targeted Backlinks For Your Website [print this page] Exchanging links or link exchange has been a popular way of building backlinks to a website. This has been used for many years. However, since search engines have become more smarter, they now give higher ranking to one way backlinks. But that doesn't mean reciprocal linking is completely dead or doesn't work at all. You just have to do it more intelligently now and make sure that you're not exchanging links from the wrong sites. There are links that are only available to exchange links, but you shouldn't use them.
Instead, exchange reciprocal links with sites that are in the same niche as yours. For example, you might have a blog in the "Martial Arts" niche that focuses on "Judo Training". You can browse the web for other sites that offer judo training and inquire about reciprocal links. When you do this, the search engines will have to go along with it because it is above board and relevant to your website.
When you are building backlinks, things are better if you are unique and ethical with your methods. One smart way to create good backlinks is to utilize Squidoo or HubPages. These are special services that allow you to share your knowledge with your target audience by building content of your own. The plus point with them is that they allow you to post links in anchor text, which makes them a valid candidate for your link building venture.
Don't exploit these sites by doing illegal things, but instead utilize them as a part of your link building success. What's more when you add backlinks to your site in the content of your Squidoo Lenses or HubPages, search engines will look at them in a more valid way because they see them as authority sites. This means the pages you build through them will themselves rank well along with pushing your own website for your chosen keyword.
Finally, but just as effectively, use press releases to gain backlinks. The only thing that you would have to do is product press releases and give distribute them on PRWeb and PRWire and see your backlinks multiply.
All in all, you can get plenty of quality backlinks if you use these tips as a guide.
