subject: What Does Reputation Management Do? [print this page] Reputation management is a service dedicated to helping companies with negative online feedback restore their online image, and improve their search results. If your company has a hard time doing online business due to negative feedback from customers on your website or in blog posts, then reputation management may be able to help.
If you are concerned about negative internet comments you or your company has received, than reputation management may be a helpful resource. As you or your business participates in online marketing or sells products online, negative feedback about a product or service you provide can drastically reduce the amount of online business you are able to generate for your company. Typically two types of negative feedback hurt an online business reputation: false negative feedback, or a single irate customer's feedback.
False negative feedback may be put up by competitors who want to hurt your reputation on the online market. Also, although most of your companies' transactions with customers may be overwhelmingly positive, it only takes one dedicated individual with a complaint that is put on your first results page to ruin your companies' name. A single individual or a small group of customers who are dissatisfied with their online transaction can easily retaliate with hostile and overly-negative comments and blog posts. This type of negative feedback can cripple the online reputation of your business by attaching negative search terms to first search results, and by bringing up negative comments and articles when a search about your business occurs.
It is when this negative feedback shows up as part of the first results in a Google, Yahoo, or MSN search that reputation management may help your company. Reputation management offers a wide variety of services to help companies improve their online name. By using various online management tools, they are able to improve your online image. These tools include using blogs, wikis, and social networking sites to generate positive advertising and feedback for your company. These tools are used primarily because they rank high in most search results, and because people who look for services online and engage in online transaction take comments they read about companies on blogs and wikis very seriously.
Reputation management can also improve your name through specialized review sites, and by increasing the positive search engine results your company generates. This means that they not only improve search engine results, but will work to reduce the negative search terms that bring up you or your companies name. Reputation management will also help improve your name on important video sites on the web.
