subject: Link Building Methods That Rank You Higher [print this page] Exchanging links or link exchange has been a popular way of building backlinks to a website. It has been utilized for a very long time. However, since search engines have become more smarter, they now give higher ranking to one way backlinks. However, reciprocal linking is still alive and working well. You just have to do it more intelligently now and make sure that you're not exchanging links from the wrong sites. there are websites that were created just to exchange links, but stay away from them.
Instead look for sites that have content that is relevant to yours and use reciprocal linking with them instead. For instance, you may own a martial arts website that focuses on judo training. You can find other blogs that talk about "Judo Training" and see if you can link to each other. When this is done, the search engines can't complain because everything is completely legit.
When you are building backlinks, things are better if you are unique and ethical with your methods. One smart way to create good backlinks is to utilize Squidoo or HubPages. These websites let you give knowledge to your readers via your own content. What makes these sites even better is that you are able to create anchor text links, which makes it even better for your link building plans. Don't spoil things and use these sites for the wrong reasons;use them to get quality backlinks. What's more when you add backlinks to your site in the content of your Squidoo Lenses or HubPages, search engines will look at them in a more valid way because they see them as authority sites. As a result your pages on these websites will rank well as give link juice to your own keywords and webpages.
Finally, but not least, you can get backlinks by writing press releases. All you would have to do is write a press release, submit it to PRWeb or PRWire and view your backlinks growing.
In conclusion, these are easy but efficient tips. Begin using them today and see long term results that are positive.