subject: Chinese Home Appliance Industry In 2006, A Standardized Exercise Dynamic [print this page]
2006 called home appliances industry, "Energy", the air conditioners, refrigerators have to implement energy-saving logo.
Keywords
Patent
TV in MADEINCHINA export profits only a few dollars each case, the patent fees terrible is easy to understand. DVD disc players in China before the loss of 85% share of the lessons of the world, after China's color TV in the U.S. delisting of false alarm, but also domestic appliance manufacturers royalties News terrified. This year's patent litigation will focus on foreign firms to resort to the foreground the contradictions royalties.
Standard
Further large-scale enterprises, had to kowtow before the standard, which is the standard meaning, which explains this year's industry standard-setting and product categories boom. Channel from the price war to war, the emerging standard war also marked the evolution of household electrical appliance enterprises a competitive basis, according to foreign experience in mature markets in the next two to three years in a standard competition for market events should increase.
5 years in the WTO, the Chinese appliance manufacturer has finally felt the unprecedented threat to intellectual property?? In wave after wave of patent fees after the collection of events, from digital TV to DVD, black power industry in China suffered from foreign patent holders Some full-encircling, and Chinese companies have begun to wake up in the path of Rights, since the second half of this year, foreign patents issued against hegemonic power.
At the same time, in response to foreign investment in the dominant discourse of intellectual property rights, the Chinese government and business a lot this year introduced new rules and new standards, many of which standards were foreign brands in the negative, led to the dish from the water heater machine industry and foreign scenes battle. The other hand, the European Union and the United States announced a host market access for instruction, then the invisible, like a sword hanging over China's household electrical appliance exporters Gate of Life. Looms in the standard patent under the Chinese home appliance manufacturers are rapidly understand the "wolf" dancing skills.
Effective fight against hegemony Franchised
12 months, with the settlement of litigation incident to the Chinese home appliance enterprises and foreign Intellectual Property Alliance, a year marked the struggle widths: Philips DVD patent pool to prosecute a patent invalid, Professor Zhang equal 5, and Fei Li Pu settlement, Phillips agreed to withdraw the charges against invalid patents. DVD Patent in the protracted dispute, the Chinese side has finally pulled one small bureau.
The name of avoiding unreasonable DVD royalties, rejuvenation of national flag of the EVD Industry Alliance disc players in this year revived. Although the external criticism of its technological backwardness, contrary to the direction of industrial upgrading, but the industry claims to achieve the lifeline of self-certainty Zhang Baoquan lead, had indeed attracted Changhong manufacturers to join Blu-ray DVD camp, re-naturalization, EVD and not to enter the Chinese market bound to have a Blu-ray camp battles.
In TV exports, after 1 March 2007, sales in the United States all the TV must be digital TV, and all exports to the U.S. television market, must comply with the ATSC standard, the U.S. patent and standards closely tied together. Although the final dramatic event to each of China's color TV exports to the U.S. only pay 3 U.S. dollars in royalty fees for the time being reported statement, rather than before the rumors of 20-30 dollars, but in the meantime a lot of black businesses, said in frustration If the situation any worse would consider withdrawing from the U.S. market.
More industry scholars admitted that this year's TV royalties facing the tip only, "the patent is a very deep hidden monopoly, foreign investment of Chinese enterprises if we do not claim ownership of the patent to the future, so in their own doorstep market access fee is also charged things are not completely unfounded. " 13 color TV enterprises co-operate after the patent pool is, after awakening.
Industry standard introduced unprecedented frequency
"Third-rate companies to sell products, companies selling second-rate brand, first-class standards of business sale." Consensus in the industry this year. Since this year, intensive industry standards, industry standards, the introduction of corporate standards is unprecedented. The desire to build national brands "own standards" to establish the status of the industry's motives are obvious. Among them, represented by beach-goers Haier attention. But because of being foreign and other domestic brands openly questioned.
But you can see is that the unprecedented attention to the standard and related standards were introduced not unrelated, the frequency and the high degree of attention is unprecedented. Large to large industry standards such as air conditioning, refrigerator energy efficiency standards for the implementation of the full introduction of digital television standard, small-to service standards such as air conditioning installation standards, each of which is the focus of attention. There are more standards are under development, such as energy efficiency standards for washing machines, home appliances recycling system, such as ... ... but the standards established after the introduction of the industrialization of the road is still long, the relevant departments of law enforcement to be strengthened. All this has left a number of suspense next year.
Chinese Home Appliance Industry In 2006, A Standardized Exercise Dynamic
