subject: How To Come Up With Exciting Topics For Your Ezine [print this page] Today our inboxes are overflowing with information. Ezines or electronic newsletters swamp us and more and more we tend to hit 'unsubscribe'. So it's crucial to ensure the topic of your ezine is exciting.
Ezines are one of the popular ways to keep in contact with your opt-in list. But, are your ezines getting through? The trick is to continually come up with content that provides true value and inspires your recipients to open the email newsletter and read the content you're sharing. The secret then, is to come up with exciting topics for your ezines.
Here are a few suggestions to inspire and motivate you to create a great marketing tool to keep your subscribers up to date and looking forward to hearing from you.
#1 Monitor your testing and tracking data to see which of your digital newsletters have the highest open rates. And see if there are any commonalities in the articles in each of those popular ezines. You may find your audience really enjoys reviews or list articles and then you know that this type of content is exciting to your prospects and you can repeat that content in future ezines.
#2 Be aware of any controversy going on in your industry. Whether your niche is coaching, fashion, gossip and entertainment or accounting and finance, or somewhere in between, there is always some sort of controversy or trending topic brewing somewhere. Use that topic to draw attention to your ezine, inspire open rates and generate a buzz in your community.
#3 Check out your social networking sites, forums, and blogs to see the latest topics people are talking about. What common questions or comments do people have and how can you spin that into an exciting article for your ezine?
#4 Write lists. In almost every single industry, people love to read lists online. Why? They're easily consumable, infinitely valuable and you can even print them out and use them as a resource for the future. Consider writing a list type article for your next ezine and evaluating the results. Does your open rate increase? What about your forwards and downloads?
#5 Review products or services. Like lists, reviews are extremely valuable and they can also help you generate income if you're an affiliate of the product or services you're reviewing.
#6 Comment on late breaking news. Ezine articles can be written and scheduled way in advance however they can be edited and changed on the fly. That means when there is late breaking news in your industry or news that affects your customers and prospects, you can write about it and include it in your ezine. Why not link it to your blog where you can encourage comments and feedback from your audience?
#7 Last but not least, a great way to generate exciting ezine articles is to ask your readers what they want to know. Go directly to the source and ask them what they have questions about, what they're interested in, what challenges they have and how you can help them. In fact, you can print their question and then answer the question so your readers get to be included in your content. Kind of like a Dear Abby format, be sure to get their permission to print their question and use their name.
Exciting and interesting ezine content doesn't have to be difficult or challenging to come up with. Take a look around you. What's happening that's relevant to your audience at the moment? What content do they respond to and how can you better help them solve their problems?
Finally, make sure you pay particular attention to your subject line. This subject line is really what encourages your readers to open your ezine, whether the content is exciting or not. They'll never find out if the subject line doesn't tempt them to click.
For your ezine to be successful in growing your list and ultimately your profits, and to avoid your audience clicking 'unsubscribe', always provide value for your reader. Everyone's inbox is overflowing with information and readers are becoming more and more selective about whose list they want to stay on.
Keep your ezine topics exciting and you'll be pleased with the responsiveness of your list.
