subject: How Reputation Management Utilizes Exisiting Internet Resources [print this page] Reputation management offers many different services to help a company improve their damaged online reputation. Their goal is to use a variety of internet sources to generate a positive buzz for your company. One way that they do this is by utilizing already popular internet sites to save your company millions of dollars.
One service that reputation management provides is to replace the unfavorable search results when people search for your product with neutral or more positive search results. Negative search results often occur when someone posts angry comments on your customer feedback page, or writes unfavorable reviews about your product on their own blog.
Reputation management can improve the search results by adding positive feedback that appears on your first results page in a variety of ways. The most popular of these ways is to use social networking sites to generate positive feedback. Sites like Faceboook, Myspace, and Twitter can help generate a more positive image for your company. Many people, especially in the high consumer market, use social networking sites such as these on a daily basis for a variety of things including communication, entertainment, and business. The pages reputation management helps to create using these pages are guaranteed to show up as a part of the first results searched for, which in turn pushes the harmful negative searches further down the list where most consumers will not look.
Other ways to improve the search results and your image include creating RSS feeds and offspring sites. Offspring sites are smaller sites that focus on particular issues within your company's website. This increases the chance that a company's site will be visited when a consumer uses various search terms. These smaller sites will typically appear as the next search results when your company's name appears in a query. Another important tool is to create RSS feeds. An RSS feed, or "really simple syndication," is a web format that is used to publish frequently updated works, such as news and blog entries, in a standardized format. This benefits your company by letting you syndicate content automatically. Consumers can then subscribe to these RSS feeds and be updated on announcements your company makes through email. These typically rank high in search results as well.
Reputation management can also make blogs for your company which will improve the image of your company. Blogging is a popular method of communicating likes and dislikes online. By creating a blog, your company will reach out to a particular consumer group who may become interested in your product. Blogs also generate positive search results and will also help keep negative results further down the results list.
