subject: Copy Editing Services [print this page] Therefore, since brevity is the soul of wit,
And tediousness the limbs and outward flourishes,
I will be brief. William Shakespeare
How was the bard of Avon to know that Polonius would be remembered for a long time to come, for this quote, which, really, captures the very essence of a world class Copy Editing Service - Brevity? However, that was then: the modern age has seen a mushrooming of Copy editing services offering their services to make copy shorter and crisper, increasing the potency of the message.
A copy editor should have the wit to cut corners, the perseverance to maintain quality and the tenacity to get the job done within a deadline. After all, time is money and, who would like to waste time circumlocuting, when the message can be effectively put across in lesser words and with greater force.
What are Copy editing services?
Copy editing services make sure that a copy is good-to-go, by correcting grammatical errors, errors in punctuation, improper usage and so on. They painstakingly sift through textual data to ensure that the potency of the content is not marred by oversights, errors and omissions. A good copy editor is truly worth his weight in gold.
A good copywriter follows the rule of the five Cs, which requires the text to be-
Clear
Concise
Comprehensible
Consistent
Writing is subjective at most times; however there are certain hard and fast rules that should be adhered to. A good content editor should have a birds eye view of the business requirement, a grasp of the finer nuances of the language, and a surgeons ability to snip and cut with finesse.
Writers are creative people with great ideas; however, without somebody to reign in their creativity, there is a tendency to be too wordy. Wordiness is not helpful in getting the message across as it tends to dilute the message. The job of the creditor is to motivate the writer to put in his best in a short, crisp and lucid writing style that focuses on getting the message across as efficiently as possible.
Each business requires its own writing style; the job of the content editor is to ensure that the content is in line with requirements of the business. In order to see that this vision is implemented in totality the person providing copy editing services, works as a team with the writer, and develops ideas, incubates concepts and provides course correction, if needed. This is absolutely necessary to put across an effective message.
Copy editing services are indispensable because it seeks to leverage the powers of the written word to strengthen the brand image of the company. Grammatical errors, incorrect phrases, improper usage create a negative impression about the company and should be corrected without any delay.
With attention spans getting shorter by the day, it becomes important to make a lasting impression at the first reading itself. This can be done only when the copy is good and copy editing services are perfect.
