subject: Significance Of Logo Design As A Corporate Image [print this page] A corporate logo carries an image of an organization or an enterprise in the market. It is useful for promoting the product or service of a corporation. One can easily represent the true nature of an organization. You can portray this image in an attractive as well as visually striking manner. A companys trademark represents the true nature, core spirit as well as personality of an organization. There are a variety of ways and techniques to create an attractive as well as impressive design for the company.
A designer can select from a variety of logo creator tools. These tools are the computer programs that enable a user to create graphics as desirable and according to the requirement. If you choose advanced tools or computer programs, you can customize a logo by creating or personalizing the graphics or text in a graphic symbol. You can choose to create your own graphics. A person can upload his own image saved on the system and apply different visual effects to the symbol. However, applying a graphic symbol does not mean that you should select and use clip-art as a trademark of a company. One can easily create an everlasting as well as favorable impression on the mind of an onlooker by designing an exquisite and distinct logo for an enterprise. You can also use text as a logo of the company provided that is reproducible as well as readable. A marketer can make use of the name of the company as a text logo. This is widely used as a target customer is able to remember the name of a company for a longer time. It becomes easier for a customer to grasp the name of an organization at a glance. You can also reproduce this form of trademark on any kind of promotional material. A person can apply a variety of visual effects such as emboss, bevel, shadow or gradient effects. All these visual effects can be achieved when a person uses latest technology based computer programs.
