subject: Blog comments: a rich source of links [print this page] There are only so many things you can do when you want to build your link profile. You can try to get reviews, article market, sponsor interviews, or build up a social media campaign. At a stretch, you can purchase some links and hope Google doesn't find out. In many cases, you have little control over the link building outcome.
One source of quality links that you can seed yourself is blog commenting. Blog comments can be a great resource for your offpage SEO. What's more, if you normally keep up to date with your industry through reading the popular blogs, this linking method is almost effort-free.
1. Blog comments generate relevant inbound links. If you are reading a blog on a topic that's highly relevant to your industry, and you leave a comment, you're effectively developing a highly relevant link. That's link profile gold. The only down side is that some blogs nofollow' links in the comments section. It pays to check, and you can talk to our experts at SEO Consult about the effect of the nofollow tag.
2. Blog comments build relationships. SEO experts tend to focus on the off page optimisation value of blog commenting. There is another benefit to commenting on industry blogs, and that is it builds relationships. These can result in inbound links over time.
Many site owners participate in link building schemes out of desperation for good links. The trouble with almost all link building schemes is that they don't result in good links. A whole lot of heartache can be avoided if you stick to the sort of link building that looks as natural as possible, such as blog commenting or building relationships in your industry for links. This might step slightly away from Google's strict natural links only' rule, but is the same in effect.
