subject: Career Opportunities In Graphic Design [print this page] Because they feel that they can never make a living as an artist, there are some students with natural artistic talent, who choose a business degree over an art degree. Art is everywhere, if you need proof, go to the supermarket and you will find that artists can work in their field of choice. You don't need to buy a thing. Just walk down the aisle and look at the products. A unique design that sets a product apart from other competitors up on the shelf with it.
To help business set their products apart, graphic artists are hired throughout the corporate world. It is just one example of the type of work that you can do to earn a living in the field of your choice, this is the nature of graphic design. Designing logos, company letterheads, brochures, tee-shirts, and an endless list of items that may be used to promote a business, are the reasons why corporations hire graphic artists.
Graphic arts departments are actually a mainstay in many large companies. They have an in-house staff that works entirely with company-owned products to design the brand identity. Materials, products, and packaging so that all of the products from this company have a similar style because they formalize a process for designing them. A limited color palette, font type, or general style is what you have to work with. Branding works this way. So if you like a little more freedom to experiment with ideas, you may prefer working in a design studio.
You will work with a variety of clients, each of whom has their own unique style that you must either conform to, or create from scratch, if you are working in a design studio. Flexibility is required if you work for a design studio If one client likes your style, it doesn't mean that others would like it too. So to be successful in a design studio, you must be a good listener and able to understand what your client wants, even though they may not be able to clearly communicate their vision.
If freelancing is your preference, you still need the same skills required by design studios to be successful. The ability to take criticism is essential when working with clients Expect that the client will ask you to go back and make revisions. This does not, in any way, reflect on your talent. You will learn that working alone in a studio is very different from working with a client. So, even if you weren't born a team player, if you want to earn a living doing the work that you love, this is one skill that you should acquire soon.
