subject: Performance based SEO services! What's that? [print this page] Every person would like to pay as per the performance levels achieved by the service providers. It is not the question of the willingness or the ability of the customer to pay, but the customer does require seeing tangible results before parting with money. Naturally, the person would not like to be duped by the service provider once full payment is made for non-delivery or inferior quality of works. For the same reason, the SEO services are no different. Gone are the days when the Search Engine Optimizers would demand full payments well before the delivering the promised results. Even they were not wrong in this regard since the early SEO birds were not very sure about what search engines might throw up. The confidence of tangible results was gained over a period of time. That is the reason why performance based SEO services made a late entry.
What exactly is meant by performance based SEO services? Actually, it would have been more correct to call it SEO performance based pay structure' as it is a method of making the payments to the SEO service provider. The provider will outline the basic steps of the SEO services that will be undertaken by him, the time taken by him to complete the project, the expected results and based on all this analysis, he will ask for a price. When the total payment to be made is broken down into milestone-based payment structure, it becomes what you would call performance based SEO services'. For example, out of a total project cost of $1000, there could be an upfront payment of $200, $300 after achieving the rank in the first 50 positions, $300 after getting ranked in first 20 positions and the rest of $100 after getting the ranking in first 10 positions.
The exact structure of payment in the performance based SEO services can take many shapes. Some providers may demand a bigger upfront payment, some smaller and a few others may not demand it at all. However, generally, the providers prefer taking the last installment before delivering the final milestone. There is one more crucial aspect of this payment type. The number of keywords to be ranked higher shall be clearly established. There could be some keywords which are crucial for the business of the client and therefore, need to be taken up first. But, there is also a likelihood that the client may get the project to stop in between after getting the ranking higher only on those keywords. So, the service provider will ideally try to get the maximum project costs from the client on those keywords which are deemed more important. Or else, get the contract done in writing ensuring that the client does not leave in between.
The companies which offer performance based SEO services are confident and sure about their efforts and the delivery of results in the stipulated timelines. This confidence evolves with experience and when the results begin to come as per the estimations. Since search engines keep changing their algorithms for indexing and ranking the sites, the SEO provider has to be a real good judge of how the search engines are going to change with time.
