subject: Social Media: What Not To Do! [print this page] Despite being a pretty recent phenomenon, social media is here to stay.
Today, both companies and individuals are writing blogs, tweets and using facebook with enthusiasm...
Some may have mastered social media, and it now has a defined place in their business - with others following their example. For the rest, it's something new with unproven results.
It's clear that social media can be a hugely effective technique - participation should certainly be encouraged. It is important, though, that on a professional level, you have the right skills and experience to manage your presence.
Here are some helpful tips to make your voyage into the universe of social media a little simpler. In short, here's what not to do!
Firstly, it's important that social media is planned. Don't attempt it with an ad lib "let's have a go" approach. After all, if you are the voice for an organisation, you have a reputation to manage and represent.
Social media is in fact a combination of sales, customer service, PR and marketing - so knowledge of these areas is obviously an advantage.
Secondly, social media requires commitment, and above all, time. It's not something you can "have a go at" and then give up when other priorities arise. Your community will notice!
Start off slowly, and take your time to build up your presence. Have a look at how it would fit in with your other sales and marketing channels, taking into account all your other commitments.
Remember, only choose the platforms that will allow you to speak with your target market - your business doesn't need to be on every single platform.
Keep a sense of direction - don't lose sight of your end goal, or aim too high!
Thirdly, pay attention to what you say! With just one click, your comments (representing the whole company) are out there on the WWW, shared with the everyone. Be sure to think before you publish.
In addition, be sure to evaluate which techniques are working for your business.
Social media opens doors, and allows you to reach not only potential customers, but also connect with existing customers in a new way. But don't expect instant results overnight. You need time, and to understand the limitations.
Nevertheless, social media has huge potential to be an effective part of your business' communications strategy.
