subject: Appcogroup New Zealand has nationwide reach [print this page] Appcogroup New Zealand, which leads the fray in direct marketing in New Zealand, has nationwide reach and makes a real big impact with its campaigns.
It was in June 1988 that Appco Group New Zealand had its genesis, in a very small way, with its base in the South Auckland suburb of Otahuhu. The growth and expansion that the company registered in the very first year was surprising. With the most innovative of strategies and effective marketing techniques as its main asset, the company went on to work wonders with its campaigns, run for its many clients. The clients were happy to see that results were all spectacular and outstanding. The customers were only too glad to get delivered right into their hands the best of products available in the international markets. They were happy about the prices too, which were really attractive. The company made it a point to base its campaigns on a very direct kind of rapport that it built up over the course of time. The representatives from the company, who went out and met customers at their homes and workplaces, always forged a direct relationship with them, which helped them get enough information about customers' tastes, interests et al. The company's relations with clients were always direct and transparent. All this worked in favour of the company's many campaigns, producing results that were always much better than what was expected or targeted.
Over the course of years, Appco Group New Zealand has grown into the largest face-to-face marketing agency in the country. The company now has clients, all major ones, representing different sectors- charities, sports, marketing and energy. These include Contact Energy, APN Media, Barnardos, UNICEF and Paralympics New Zealand. The company has been making news at all times, like when it generated over 12,000 subscriptions and trebled circulation for New Zealand Herald and when it brought in 70,000 new donors for its charity clients.
Appcogroup New Zealand, which has nationwide reach, is currently on an aggressive expansion campaign.
