subject: Mike Dillard And His Magnetic Sponsoring Concept [print this page] Have you ever gotten tired of watching "formula" movies? Meaning, movies with story lines that made hits, so much so that producers remake the same movie in different clothing? As Shakespeare has said, "a rose by any other name would smell just as sweet." On the other hand, a tired old way of building your network, no matter its past successes, oftentimes no longer work because MLM is a dynamic business that changes along with technology, like the advent of the advances given by the Internet. And so, Mike Dillard would like to help MLM entrepreneurs catch up with the times.
The Concept of Attraction Marketing
Mike Dillard, in his book "Magnetic Sponsoring", gives the old story a new twist. He focuses the attention of the prospective marketer on other sources to build their market, and offers systems that are "duplicatable." The networker, however, has to bear in mind that while systems are always "duplicatable", the human factor is always an unknown - that is to say, what can work for one may not work for another.
Mike Dillard's attraction marketing professes that the key is to search for the perfect strategy to build a "fresh" market. To be able to lure a fresh market, you have to be skilled in the art of self-presentation. Thus, your charms and a winsome smile could launch a thousand ships. He also advises the usage of new marketing tools offered by the Internet.
Business is Business
With all the bad vibes coming from the way MLM business has been made out to be, it has the not-so-enviable expectation of being an infallible get-rich-quick scheme. Realistically, you can earn money from MLM, honestly and honorably, and you can do it fast, but you can't do it without hard work, and you can't do it through someone else's efforts. The only one who can guarantee your success is you, and the only success you should guarantee is your own.
To "lead by example" is Mike Dillard's motto. And to be a leader, one must have the mindset of a leader. He seeks to lighten the sponsoring load as he shifts the accountability of the success of the downline from the "recruiter" to the "recruit"; thereby, helping the "upline" overcome many of the recruitment hurdles.
