subject: Mike Dillard Magnetic Sponsoring: Leading By Example [print this page] Attraction marketing has been a much talked-about business concept. This is a trailblazer in MLM marketing today. This business theory was founded by Mike Dillard's Magnetic Sponsoring, and this miracle worker stresses that to be successful in networking, the MLM entrepreneur should be successful himself. He believes that a good name should speak for itself. Take into consideration a religious leader who can get thousands to repent and change their habits. What the example implies is that people are attracted to success and will do whatever it takes to achieve it. Thus, to be followed, you have to be successful, too.
Do As I Do
The main idea that makes attraction marketing work is that it lessens the burden on the upline in making their downline's enterprises work, so they have more time to make their own enterprise work. While the training and support of the downline is still the upline's responsibility, it is no longer the upline's sole purpose.
Attraction marketing not only changes the way the "downline" looks at their recruiter, it also shifts the responsibility of their success as immediately co-related to their efforts. But this isn't saying that the downline is left to fend for themselves, only that more time is given to focus on the business at hand, rather than holding the hand of the recruits. For the downline, this means what they get is exactly the result of what they worked for. For the upline, it means they have more time to work for themselves.
Tough Love
Attraction marketing assigns the guidance and support to the upline using real time MLM leads. The downline's focus is to choose a suitable system of business that they can adapt to. Since the downline is responsible for everything they do, the upline acts as mentors to enhance their potentials to the limit. This gives the higher levels much credit when the recruits become successful.
Mike Dillard and Magnetic Sponsoring have been the catalyst that has turned the careers of countless Internet marketers into a virtual machine. Now, instead of chasing leads, they have prospects coming to them with credit cards ready - all because they are attracted to people that project an aura of success and confidence.
